Demand
Are people searching for and buying these products right now? No demand means no sales, no matter how good your store looks.
Type a niche into the box above, pick your country, and hit search. In about ten seconds you’ll get a letter grade for that niche and the income level of the people buying in it.
Every search returns an overall letter grade. That grade is based on six things.
Are people searching for and buying these products right now? No demand means no sales, no matter how good your store looks.
Some niches sell all year. Others spike for eight weeks and go quiet. Patio heaters are great in October and dead in April. You want to know that before you build.
This is where high-ticket lives. A $1,500 sale and a $25 sale take about the same ad spend and the same customer service work. Only one of them pays you enough to grow.
This shows the income level of the typical buyer. A “$$” middle-class niche and a “$$$$” luxury niche need different ads and different product pages.
Who is actually buying. Homeowners, parents, gym owners, pet owners and so on.
If buyers only trust one or two brands, a new store has a hard time. If they shop by features and price, you have room to compete.
Worth a closer look. Go check suppliers and the competition next.
Something is off. Usually it’s low prices or a short season. Try a related niche one step up in price.
Move on. Plenty of other niches out there.
One tip: don’t fall in love with the first niche you type in. Run ten. The best ones usually show up around search number six or seven, once you start looking at what sits next to your first idea.
The tool gives you a starting point. Here’s the process we teach after that.
Our niche selection guide walks through each step in more detail.
Cheap products need huge volume. To make $10,000 in profit at $8 a sale, you need 1,250 orders. At $300 a sale, you need 34.
Fewer orders means less customer service and a smaller ad budget to get started. That’s why this tool is built around higher-priced niches. It will still grade a cheap niche. It just won’t grade it well.
Yes. The niche grade and buyer income level are free. Demand, seasonality, price and brand loyalty data come with our free training.
Look at three things: how much the products sell for, how much you pay the supplier, and how much it costs to get a sale. The niche finder handles the first part. Supplier pricing and ad costs come after. Run all three through the profit calculator and you’ll know what you’d keep on each order.
Right now: the US, Canada, the UK, Australia, Germany, France, Spain, Italy, the Netherlands, Japan and India. Demand and pricing change a lot from country to country, so search the one you plan to sell in.
It works at the niche level. It tells you if “home saunas” is a good market, not which exact sauna to list. Once a niche checks out, you pick products based on what your suppliers carry.
Most niche finders are made for YouTube channels, Etsy shops or Amazon sellers. This one is made for online stores selling higher-priced products, so it looks at price and buyer income, which the others ignore.
At least ten before you commit. It’s free, so there’s no reason not to.
The grade tells you if a niche is worth your time. Our free training shows you what to do next, from landing suppliers to getting your first sale.
Watch the free training