When people first discover dropshipping, one of the business models they often come across is the one product dropshipping store. At first glance, it seems simple. You pick one winning product, build a store around it, and focus all of your energy on selling that single item.
The question is, does this model still work in 2025? Or is it a risky approach that leaves you exposed? After building multiple high-ticket stores myself and coaching thousands of students, I can tell you exactly where a one product store fits into your long-term strategy.
What is a One Product Dropshipping Store?
A one product store is exactly what it sounds like. Instead of selling multiple products in a niche, the entire website is dedicated to just one product. The homepage, ads, branding, and funnel are all built around convincing visitors to buy that single item.
Think of it as the eCommerce equivalent of a landing page. Simple, hyper-focused, and designed to drive sales of one thing.
The Appeal of a One Product Store
It is easy to see why beginners are drawn to this model.
And yes, sometimes a one product dropshipping store can work, especially when you have a clear winner in a trending market.
The Downsides in 2025
Here is the problem. While a one product store can work for short bursts of time, it is rarely sustainable.
This is why I strongly recommend building high-ticket niche stores instead. They are still focused but have enough product variety to build trust and long-term revenue.
👉 Related: High Ticket vs Low Ticket Dropshipping
One Product Stores vs Niche Stores
Let’s compare.
- One product dropshipping store: Can work fast if you hit a trend. High risk, low stability.
- Niche dropshipping store: Sells multiple high-ticket items in the same category. Less risky, higher margins, more trust, and easier to scale.
The truth is, the effort to set up either model is about the same. But only niche stores give you long-term freedom.
When a One Product Store Can Make Sense
While I do not recommend relying on one product stores for your main business, they can still be useful in some cases:
- Testing demand for a product before committing to a full store.
- Running a funnel-style campaign for a hot trending product.
- Building a quick cash flow boost while you work on your primary high-ticket store.
Just keep in mind that these are short-term plays. If you want to build a real business that can scale, focus on high-ticket niche dropshipping instead.
👉 Related: First Steps to Starting a Dropshipping Business
Final Thoughts
So, is a one product dropshipping store worth it in 2025? It can be, but only if you treat it as a side project or a testing ground. If your goal is freedom, consistency, and real profits, then high-ticket niche stores are the better choice.
Both models take the same amount of work to set up, but only high-ticket dropshipping rewards you with real margins, repeatable results, and a business you can scale to six or seven figures.
If you are ready to build a store the right way, join my free training at dropshiplifestyle.com/webinar.
Hey Everyone,
As many of you already know, I created Drop Ship Lifestyle after selling a network of eCommerce stores and then trying to find a community of other store owners to network with… What I found was a bunch of scammers who promised newbies they would get rich quickly by following their push-button systems!
This led me to create a new community along with an online training program that shares how to build a REAL online business.
I’d love to hear what you think… It’s a 2.5-hour training designed to help you drop ship profitably… all for free.
Be sure to click here to check it out and send me your feedback!
If you go through the “How To Start & Grow A Hyper-Profitable Online Store” webinar and still have questions, just contact me, and I will help you out.