Google Ads is a powerful advertising tool for dropshipping businesses. But it only works if you’re using it right. At the same time, if you’re still not using Google Ads for your store, you’re clearly missing out.
Don’t worry—I’ll help you fix that. Get working strategies you can adapt to effectively use Google Ads. I’ll go through every tactic on how to optimize them and make them work for your store and products. Achieve consistent results with these moves!
Step 1: Know Where to Advertise Your Store
First, decide on where you want your ads to show up. You have two main options:
A. On Google
a. Use Google Search Ads for High-Intent Targeting
These are text ads that appear on Google Search, and they’re one of the most commonly used types. Search ads work best for users with a high intention to buy—those who are actively searching for your products. This makes them effective for driving leads, traffic, and sales to dropshipping stores.
b. Use Google Shopping Ads to Showcase Your Products
These ads are solely for driving sales to dropshipping stores. Use these to showcase specific products, like your best-sellers. The product image, name, price, and ratings are all included in the ads. These will show up at the top of the search results pages.
However, take note that to run Shopping ads, you need to have a Google Merchant Center account. This way, you can upload your product inventory.
B. Other Sites
a. Google Display Ads to Follow Your Audience
These are image-based ads that appear on websites in the Google Display Network—other sites and apps where your Google Ads can appear. They’re ideal for increasing brand awareness. That’s why many store owners use these ads to introduce new products. When using these ads, make sure you use visually appealing images or banners.
b. Consider Google Video Ads for YouTube
These are video ads that can appear on YouTube, the Google Display Network, and AdMob mobile devices. You can set it up and target those who searched for topics relevant to your niche or those who already visited your website.
c. Use Google Discovery Ads for Mobile Optimization
These are ads that appear in a carousel format at the bottom of the screen. The ads can contain videos, images, and text, and are based on the content the user is consuming and engaging with. You can use this for an easier way to reach your potential customers without creating specific campaigns for each platform you’re using.
Step 2: Optimize How You Prepare Your Ads
How you create your ads influences how your audience reacts and interacts with them. Here are three main things you want to pay closer attention to:
Write Compelling Ad Copies
According to reports, up to 94% of users skip over paid search ads. There’s a high chance of yours getting ignored, so you have to snatch their attention and interest with compelling ad copies. There are three components to focus on:
Headline
This is the first thing online users notice in ads. It strongly influences whether they will click on it or not. For higher chances of clicks, be clear in your headlines—what exactly are you offering?
Furthermore, add relevant keywords to increase your ad's relevance. But, don’t use too much to avoid keyword stuffing. You can also use phrases like “Limited Offer” or “Best X Product—Back in Stock” to prompt urgency and immediate action from the users.
Call-to-Action (CTA)
Tell your audience what to do next with CTAs. State what action you want them to take. For example, you can use the following:
Whichever you use, make sure it’s short and concise. Keep it between two to five words.
Value Proposition
This explains why your target audience should choose your products over competitors. Don’t make it vague; state concrete benefits instead. Highlight how it solves the problems of your audience. Most importantly, emphasize what makes your offer valuable.
Think about what would make them interested in choosing your offer. For dropshipping stores, you can use the following:
Keywords
Google Ads determines who should see the ads based on keywords. If the terms you pick for your campaigns match what your target audience searches for on Google, your adverts will appear. However, you cannot just use any keyword; you must conduct an extensive study to find the right ones.
Use Google Keyword Planner for this. It’s a tool that will allow you to check how many users search for a specific phrase or keyword in a certain region. You can also use it to estimate how much the ad clicks will cost on average. Remember these tips when choosing your keywords:
Optimize Your Landing Page
Never mislead your audience when they click on your ads. Don’t keep information from them or withhold the same offers you mentioned in the ad copy. This will only result in wasted ad spend and poor conversions.
When users click, you want to make sure everything is on the landing page. The CTA should be visible without them scrolling. Make it easy to notice and read—use contrasting colors and strategic placement. Plus, make sure the landing page loads fast and is fully responsive.
Step 3: Set Up Your Campaigns Correctly
Here’s a quick guide on how you can set up your ads the right way:
Set Up an Account
If you don’t have an existing account, sign up first. Go to the Google Ads homepage and click ‘start now. Enter all necessary information and set up your login details.
Choose Your Goal and Budget
What do you want to achieve with the ads? More clicks, conversions, and brand awareness? At the same time, decide how much money you want and can spend on your ads. Knowing these will help you identify the best ad type that suits your needs.
Choose Keywords
Add the keywords you’ve identified before. This will help the ads target people who may be interested in what you have to offer.
Run the Ads
Once everything is set up, start the campaigns. Monitor their performance to make regular adjustments based on real-time data insights. This way, you can make sure you’re not wasting your money.
Extra Tips to Achieve Dropshipping Success
You’ll need more than knowing to achieve success using Google Ads. Here are more tips you should consider:
Focus on Your Best Sellers
If you’ve been running your store for some time, you may want to focus on which products sell best. These should be what you’re promoting more since you know that they have higher chances of getting bought. If you haven’t set up ads for them, do it and give them higher budgets or bids.
If you have existing ads, adjust the bidding so your best-sellers show up more. Spend a little more on these products to increase or maintain your sales. Monitor this regularly since Google can adjust the spending sometimes and focus more on your other ads.
Set a Schedule for Optimal Timing and Frequency
Showing your ads at peak times will increase the chances of them reaching your target audience. Peak times are the times when online shoppers are most likely to engage with ads like yours. To target that time, you can schedule your Google Ads campaigns.
Use Google Analytics to study the user behavior of your audience and pinpoint their peak engagement hours. Consider two factors when doing so:
Time Zone: If you’re running global campaigns, you need to consider the different time zones. You need to tailor the schedules to each region.
Industry Trends: The hours and days will vary depending on your niche, so make sure you’re focusing on your niche only.
Once you’ve identified the peak hours, create an ad schedule on Google Ads. You can choose specific times and days when you want to show your ads. You can also set custom hours so they just run during the period your audience is most active online. It’s even possible to adjust your bids during these hours to maximize your visibility and increase conversions.
However, don’t forget that too many ads can lead to fatigue. Overexposure will be just a turn-off to your audience. To avoid this, limit how often the same user sees your ads—frequency. Start with moderate frequency and adjust it depending on how your audience responds.
Leverage Dynamic Remarketing to Retarget
It’s not uncommon for your audience to ignore your ad or leave your site when they click on it. But that doesn’t mean you have to just let that be—remarketing will help you reconnect with these users. With a remarketing ad, you can target users who’ve shown interest and encourage them to buy.
Here’s a quick rundown of how to set up a Google Ads remarketing campaign:
In the Google Tag Manager, tag your store’s website under the “Google Ads Remarketing” type.
Define triggers, like page views or other specific actions, to activate the tag.
Then, in your Google Ads Audience Manager, choose “website visitors” and create a list based on specific actions, like browsing your product pages.
Create image ads with custom messaging to compel your target audience to buy.
Use Ad Extensions for Better Results
Google Ads extensions, or assets, are extra information about your store or offer that appears alongside your ads on search result pages. You can use these extensions to provide your audience with more context and details. They can be site links, callouts, phone numbers, promotions, prices, product ratings, etc.
Ads with extensions take up more space on search results, making them stand out more. These are free to use, which means they can improve the click-through rates of your ads without extra costs. As a result, you can expect better ad placement and typically lower cost-per-click (CPC) since you’re getting improved ad quality for free.
You can set these extensions in the Google Ads interface when setting up your campaigns.
Conclusion
Google Ads can take your traffic, conversions, and sales to whole new heights once you know how to strategically use them. Here’s a recap of what I discussed:
Want to learn more strategies on how to drive your store to success? Join my free webinar today and find out what works!
