The Ultimate Guide to Drop Shipping
After more than a decade of dropshipping and eCommerce, I've just about experienced it all. In this industry, I completely understand what it's like to have so many questions and to not know where to begin. There's so much to know.
So I set out to put together a comprehensive dropshipping guide that would serve to answer as many of those questions as possible.
Read along and learn from my successes (and mistakes) in the world of dropshipping.
My goal is to give you a complete guide of high-ticket dropshipping. That way, if you or someone you know is curious, you have the perfect resource.
If you are completely new to this business, I recommend that you check out my post explaining "What is Dropshipping?" first.
Also, if you're wondering "Is Dropshipping Legal?" Yes! But, there are legal considerations you have to make, just like with any business model.
Section 1: Dropshipping Success Checklist
Now we’ll go through what I’m going to call the successful dropshipping checklist. It’s a 7-step process that I use every time I create a store. And I highly recommend you use it when starting a new eCommerce store.
But remember, this is only the first section. So don’t plan on mastering any of this until you read all the sections.
If you eventually decide to join my online coaching program and community, Drop Ship Lifestyle, there are tons of videos on each of these topics. In the program, I give you the exact steps for building a successful eCommerce business.
With that being said, I still want to break this down so you get a good understanding of what dropshipping is, how dropshipping works, and what you should do when you’re ready to start.
That way you’re not left on your own, guessing what works. I have 10 years of experience with dropshipping, so let me give you the process that I use.
Step 1 - Choose A Niche
First, you need to figure out what you’re going to sell. In later sections I discuss what meets good niche selection criteria. I also cover how to choose a niche that you could actually make profit with. Additionally, for more reading on this topic, check out my guide for picking the best drop shipping niches.
Step 2 - Research Competitors
The next thing you want to do is find your future competitors. So yes, you will have dropshipping competitors because there’s no niche out there that has zero competition. If you find one, it’s probably because it’s a bad niche and people don’t buy those products.
In this step, you’ll look for dropshipping sites that you’ll be competing with. Basically, you’ll try to find them before launching your dropshipping store so that you know who your competition is before you even get started.
Step 3 - Create Your Store
You read that right, the third step is to actually build an online store. Yes, prior to ever even contacting the supplier. That’s because the good suppliers won’t approve you unless they see that you already have an eCommerce store. So this is something that you’ll want to do even before making that first phone call or sending that first email to a potential drop ship supplier.
Step 4 - Get Approved With Suppliers
Once you have your store up, then you can start making phone calls and sending emails to potential drop shipping suppliers to get approved with them.
With Drop Ship Lifestyle 6.0 we have certifications that can help with that. As well as, resources and guidelines that will make getting approved with suppliers as painless as possible.
Step 5 - Optimize Your Dropshipping Website For Conversions
After that, you will want to optimize your website for conversions. This is where you can make all the difference. There are so many different things you could do once you have your drop ship store up that can improve your conversion rate. Your conversion rate is how many people buy versus how many people visit your site.
Here’s the thing, you could have all the traffic in the world but if they don’t buy from you it doesn’t matter. You don’t need tons of traffic but you do need a buying audience. You need your website to turn those visitors into buyers. Or else, all the traffic in the world won’t solve your problem.
Step 6 - Get Paid Traffic
The next thing to do is to get traffic. It’s one of the biggest questions I get asked in addition to niche selection, “how do I get the traffic to my store?”
There are a ton of different ways to get traffic to your dropshipping site and you shouldn’t rely on just one. You want to have diversified sources of traffic. That way your business doesn’t turn off overnight if one of your traffic sources stops working.
Step 7 - Outsource & Automate
After that, you want to outsource and automate. So the beauty of dropshipping stores is that it’s very easy to automate them and outsource different tasks. You don’t want to do this at first. You want to build your business, you want to run it for a while.
That way you know how every step of the process works. After you do that, it’s very easy to start delegating tasks, outsourcing, and using apps that automate how your business works on a day-to-day basis.
Becoming an Internet Retailer
When you go into a store, let’s say in a shopping mall like Bloomingdale’s, they sell tons of products, right? And they’re not selling, self-branded Bloomingdale T-shirts or jeans.
What they’re selling are products from dozens (if not hundreds) of suppliers and brands. So in the world of retail, there are the companies that manufacture and build brand names, and then there are the companies that sell for them. They’re the retailers.
So in order to do drop shipping in a way that’s effective and scalable, we’re becoming retailers.
But we’re not doing what Bloomingdale’s does in the sense that we’re holding the inventory. What we’re doing is providing a retail outlet to sell these products for brands that create great products, without keeping inventory on hand.
Section 2: How To Find Dropshipping Products To Sell Online
Let’s say you know how to sell online. It could be eBay. It could be Amazon. Or if you follow my advice, it could be your own eCommerce store.
Your first step is finding products to sell. There are three main options and I want to break them down for you right now. We also cover more aspects of finding products in our blog post "How to Start a Dropshipping Business" which we recommend that you check out.
The first option is to import your products. You can go to websites like Alibaba and you could find products to imports from, let’s just say China.
This is actually how I started in business. Before I ever dropshipped, I was importing products.
The next option, which some people recommend and I have no idea why is what’s called arbitrage. This is going to local estate sales, flea markets, or garage sales to find products that you could sell online for profit. I think this is just a waste of time and something that’s not scalable at all.
In my opinion, the best option would be dropshipping. Remember that image we reviewed in the beginning of this section? Basically, you’re finding companies that have products to sell and they’re looking for people to sell their products for them (retailers like you).
Section 3: Where Do I Sell My Dropshipping Products?
When you start thinking about the different ways to sell your dropship products, it comes down to three main options.
First is eBay. That’s pretty much everyone’s starter business model when they think about eCommerce. Create an eBay account, make some listings, sell the products.
The next is Amazon, it’s becoming more and more popular, but it is still possible to actually list products for dropshipping on Amazon. So that’s an option.
And option 3 is having your own store, which is what I do. It’s actually building your own eCommerce store.
Dropshipping on eBay
eBay is an online auction site that allows for you to sell as an individual or to set up a store, within their platform.
When I first started in this business over I think almost 10 years ago now, I was using eBay and that got saturated very fast and became a pricing war. It just wasn’t worth it, so I cut that out.
Let’s talk about why eBay shouldn’t even be an option for you when drop shipping.
First of all, the really good suppliers with great brands aren’t going to allow eBay dropshipping. Whenever you sign a contract and get approved for a new drop ship supplier, 95% of the time it states in the contract that you’re not able to sell on auction websites. Obviously that includes eBay because it dilutes the value of a brand.
Good dropship suppliers, the ones you want to work with, are those who truly care about the perceived value of their brand.
Great suppliers are not going to approve people only to have them jump on eBay and start selling their products at ‘auction’.
Just think about a high level company like Gucci. They’re not going to approve a seller and say: “Okay, yeah. You can sell these real Gucci bags on eBay. It’s fine.”
That’s not how it works with any good supplier, no matter what the price point of their products or the level of their supplier tier. When it comes to using eBay for drop shipping, don’t even think about it.
Dropshipping on Amazon
Dropshipping on Amazon is risky. The window for selling products could shrink fast, and you could very likely get wiped out by an over-saturation of competition.
The next dropshipping option is Amazon. Personally, I don’t drop ship on Amazon. However, I do know quite a bit of people that do it successfully.
What I’ll say about drop shipping on Amazon, is it’s risky, because the window could shrink fast and you could get wiped out by an over-saturation of competition.
On Amazon, making a lot of sales comes down to who has the best price.
Again, like eBay, there’s a lot of dropshipping suppliers that won’t even let you sell on Amazon.
I do have one piece of advice for dropshipping on Amazon: don’t put all your eggs in one basket. It’s quite common that overnight a bigger player steps in and starts competing with you.
But I can’t fully recommend dropshipping on Amazon, especially not as your primary source of income.
Though if your store is up and doing well, and you’re looking to scale your business, then Amazon is an okay option for an additional source of income. Still, it’s just my opinion, but you shouldn’t rely on all of your income coming from Amazon.
Here’s a recap of the reasons why I find drop shipping on Amazon too risky to rely on 100%:
- You don’t own your customers.
- The margins are very low.
- You can get wiped out easily.
Check out our post on Amazon dropshipping if you'd like to learn more.
Opening a Shopify Store
Shopify allows you to create your own independent storefront.
The third option is to have your own eCommerce store through Shopify. This is the drop shipping model that I teach people to do in my course and it is what I always recommend.
So let me go through some of the countless benefits as to why I teach this method and why it’s proven to be successful, time and time again.
Benefit #1: You’re Not Competing Solely on Price
First, you’re not competing solely on the price of an item. When you own your own drop shipping business, you own that platform and data. It’s no longer only about price.
Sure, people can find your products elsewhere, but when they’re visiting your eCommerce store, they’re not seeing all of your competitors like they do on eBay and Amazon. They’re seeing your store and your store only when making a purchase decision.
The same can’t be said for drop shipping on Amazon or eBay alone.
Benefit #2: You Have More Choices for Additional Traffic Sources
Next, when you own your own dropshipping store, you have more traffic sources available to you. When you’re dropshipping on eBay or Amazon, they already have their own built-in traffic. Some people see that as a benefit to drop shipping on those platforms, but I see it as limiting.
In my opinion, what makes owning your own drop shipping store better is having access to certain advertising options that you just don’t get with Amazon or eBay.
That’s something that I’m not going to go into much detail now, because the possibilities with paid traffic is a whole other section. However, it’s something I do cover in depth in my Drop Ship Lifestyle coaching program.
Benefit #3: You Own the Customer and the Data
The next benefit of owning your own eCommerce store is having the customer data. This is a huge drawback on Amazon. You don’t even get your customer’s email address! When someone buys from you on Amazon, you’ll ship them the product, but you won’t know who that person is.
When you have your own eCommerce store, you own all of this data. When these customers buy from you, you have:
- Phone Number
But most importantly, you have their email address.
And that leads into the next benefit of owning your own store.
If you have their information, especially their email address, you can extend the lifetime value of your customer, or LTV. You could have emails automated to follow up with them to offer upsells and add ons. Also, you could send them Holiday promo campaigns, and any other promotional email marketing they might be interested in.
Again, this might be a little bit over your head if you’re new to this. But it’s something I do cover in detail in my Drop Ship Lifestyle coaching program!
Benefit #4: You Can Implement the Changes Your Market Wants
The next benefit of having your own store is that you can implement the changes that your market wants. You can target your specific buyers.
On sites like eBay or Amazon, they’re not targeting one specific customer because they sell everything. They are targeting anyone who could purchase anything from them.
When you have your own dropshipping store, you can make it super specific and target an exact buying demographic.
So, find out who your ideal customer is and make your dropshipping store revolve around them.
Making your dropship store highly targeted will greatly increase your conversion rate when you compare to somewhere like eBay or Amazon.
Now you can start to understand why I’m such a big fan of recommending that drop shippers start and sell from their own eCommerce store.
Just remember, you should never sell on eBay and you shouldn’t start drop shipping on Amazon.
Section 4: How To Get Dropship Suppliers
In this section I’m going to show you how to get legitimate suppliers for your drop shipping business.
In previous sections, I’ve covered what type of suppliers you want to stay away from. Which may leave you wondering what kind of suppliers we do want to work with…
Here’s how I find good drop ship suppliers and get approved to sell their products.
Finding The Right Drop Ship Suppliers
Step 1 - Research Your Competitors
The first thing you want to do is find your competitors. After choosing the dropshipping niche that you’ll be selling in, you’ll want to find retailers that are already in that niche.
As I mentioned earlier, there are no good niches without competition. There’s competition because people are making money in these niches. So you’ll want to find your competitors’ websites.
To do that, you simply use Google and search for your niche. Then you’ll go through the top results and look through their stores, trying to find out who they’re selling for. Because we want their drop ship suppliers to be our suppliers.
So there are a few different ways to find your competitors’ suppliers.
Once you’re on their websites, look for sections that say something like:
If you want a hands on demonstration of competitor research, I do offer that with Drop Ship Lifestyle. You’ll get to watch me (via screen share) visit different websites and different niches to build a list with hundreds and hundreds of drop ship suppliers.
As you find more and more suppliers from your competitors’ websites, add them to a ‘Master List of Suppliers’ that you will contact later.
Step 2 - Identify & Avoid Bad Drop Ship Suppliers
Now let’s recap 2 things to stay away from when you’re searching for drop ship suppliers. And unfortunately, a lot of new drop shippers make these supplier mistakes.
Mistake #1 Using Drop Ship Directories
The first thing I want to mention is why you shouldn’t use drop ship supplier directories.
When you search for drop shipping, you’re going to find a lot of dropship supplier websites that say they have millions of products. They’ll charge you an access fee and supply you with a list of drop shipping products.
I know a lot of people that make money with drop shipping, and none of them are doing it with these directory sites. These sites are setup to make money through charging fees, so don’t pay for access. Don’t use these drop ship directories.
Mistake #2 Buying A Turn-Key Dropshipping Business
The next thing I want to warn you against is buying a turnkey store, no matter how tempting it is. If you research drop shipping, you’ll find plenty of these turnkey dropshipping stores for sale.
These dropshipping stores are full of:
- Dropshipping products that are overpriced and unsellable.
- Traffic sources that everyone else uses and won’t work for you, because your prices will be too high.
Don’t buy one – no matter how tempting it looks, no matter how good the deal is. Whether it be $500, $1000, or $2000, buying a turnkey store is a huge waste of time and money. None of these sites are going to make you money, do not buy them.
Step 3 - Get Approved By Drop Ship Suppliers
Now let’s talk about what’s really important: how to get approved with your drop ship suppliers. So it’s one thing to make a ‘Master List of Suppliers’ in your niche, but how do you actually get approved? Here are some quick tips to help you navigate the approval process successfully.
Step 4 - Build A Demo Store
Now that you’ve picked your niche and researched your drop shipping suppliers, it’s time to build your drop shipping store.
You’re going to build your store on Shopify before you’re approved with any suppliers. You do this first because no legitimate supplier is going to approve you before they see your drop shipping store.
Here’s a conversation you don’t want to have with your dropshipping suppliers:
“Hey, I want to sell your products!” – You.
“Okay, can we see your website?” – Drop ship supplier.
“Oh, I don’t have one.” – You.
That’s how you lose potential drop ship suppliers. Without a website, they won’t give you the time of the day.
Before you have suppliers, your online store is just a ‘demo’ store. This is so drop ship suppliers can preview your store. They can click around, but nothing will actually be for sale yet.
This strategy shows suppliers that you’re serious, and that if they approve you, you have a platform to sell from.
Step 5 - Know How To Explain Marketing Techniques
When you finally reach out to these drop ship suppliers, be prepared to discuss your marketing techniques and how good your customer service is.
You really need to know at least a few marketing tricks before you reach out to these drop ship suppliers. Because again, it’s not their job just to approve everyone. It’s their job to build brands and they need competent retailers to do that.
I recommend going through an online course or watching YouTube videos to learn more about eCommerce marketing. That way, when you’re talking to drop ship suppliers and they ask how you’re going to market their drop shipping products, you could at least have a conversation with them.
You don’t have to be the biggest expert in the world, but you should understand how eCommerce marketing works. You can learn that again just by Googling it, by going to YouTube, or by working with me in my coaching program.
When talking to the drop shipping suppliers, you need to focus on how important customer service is to you. This is something often overlooked by retailers. But it’s something that means everything to drop ship suppliers.
Once suppliers approve you and you’re selling for them, you become an authorized retailer promoting their brand. This is why they only want to work with people who are going to treat their customers right. Because it reflects on their brand.
Make sure whenever you’re having these conversations with your future suppliers that you explain:
- How important customer service is to you and your business.
- That you know how to treat your customers right.
- That their customers will have a pleasant buying experience with your store, encouraging repeat business.
Remember, the goal is for everyone to make money, and for that to happen their customers have to be treated right. And your drop shipping business has to treat your customers right, so that you can make money too.
Step 6 - Follow Up Regularly
The next thing that’ll help you get approved with drop shipping suppliers is to follow up regularly.
The legitimate suppliers aren’t going to approve you right away. Remember, unlike the drop shipping directories, legitimate suppliers aren’t looking to approve as many people as possible.
Drop ship suppliers are building brands. So it’s important to sell yourself and your online business to them with your marketing knowledge and customer service. But it’s also important to follow up regularly after the first conversation.
Even someone like me, who’s been in the dropshipping business for a long time, doesn’t get instantly approved with drop shipping suppliers. At first, they usually say:
- To follow up in a month.
- They’re busy.
- They’ll get back to me (they never do).
That just means that I have to take initiative and follow up with those dropship suppliers.
Step 7 - Keep Excellent Notes
It’s crucial that during the approval phase you keep excellent notes with everyone you speak to. If they say to call back, know when you’re supposed to call back. If they say, they’re going to send you something, ask them when they’ll send it by and if they don’t, make sure you follow up. It’s your responsibility to make these supplier approvals happen.
These 3 steps are going to have a huge impact on your overall sales and how well your drop shipping business does. They are huge part of running a drop shipping business. Make sure to get it right by building an online store to show suppliers, know how you’ll market their products, and follow up afterwards. If you'd like to learn more, check out our blog post on contacting dropshipping suppliers.
So that’s going to do it for this section. In section 7 I’m going to cover how to handle your drop shipping products and how to answer questions from your customers.
Section 5: Sourcing Content to Add to Your Product Pages (Without Inventory)
Now that I’ve covered some of the basics of dealing with customers, let me give you a few bonus dropshipping tips to wrap up this section.
Search YouTube for product reviews
There are a few different ways to add content for your product pages without ever seeing or touching them.
The first thing I recommend doing is searching on YouTube for product reviews. There are a few kind of videos that people make for products.
- General reviews where they walk through benefits and downsides of a product.
- Unboxing videos, where they unwrap a product for the audience and share their first impressions.
- Videos comparing products in the same category.
All these videos are a great way for you to get some extra content to add to your website.
I’m not saying you should take their videos and put them on your website. But if you are drop shipping an item that has a video review on YouTube, try to pick out the best parts of the content and add that to your website.
Attend industry trade shows for great and unique photos
Another tip to get some unique content for your dropshipping website is to attend industry trade shows.
If you’re drop shipping chandeliers, you should attend lighting trade shows. Not only to meet your suppliers and get new ones, but also to take photos of the products. And all of these photos you take at the trade shows will be unique to you!
Now you’ll be able to add unique photos that don’t all look the same to your drop shipping pages. Attending industry trade shows will not only give you a chance to see the products in person, but it will also give you valuable content for your drop shipping business.
Ask your previous customers for testimonials and images
Another tip for sourcing great content to add on your drop shipping website, is to ask previous customers for images. If you’ve already made some sales, you should be reaching out to your customers. Not only to get testimonials for your store, but to also have product images from actual customers.
Again, this will add some unique content to your website, which will help with your conversion rate. Because it will make you stand out from your competitors.
If you don't want to do this yourself, there are plenty of tools for acquiring customer reviews, images, and more post-purchase. They often feature additional functionality for building long-lasting relationships with your customers. Yotpo is a great example of one of these tools that will make this step easier on you.
I hope this showed you how you can sell products that you’ve never seen or touched. In the next section, I’m going to talk about how you get your drop ship store noticed. That means bringing people to your store and actually making sales!
Section 6: How To Drive Traffic To Your Dropshipping Store
Once you have your store built and your drop ship suppliers secured, how do you get people to visit your drop shipping site?
This section will give you a brief introduction to some of our traffic sources and how they work. That way you can drive the best traffic to your drop shipping store. I’ll also show you how to mentally approach traffic as an eCommerce store owner.
How You Should Approach Traffic For Your Drop Shipping Business
Before I dive into our traffic sources, I just want to make it very clear how you should approach traffic. First off, you don’t need all the traffic in the world. A lot of people when they build a website think they need thousands of visitors a day.
Some people even get caught up with the idea of competing with Amazon and their millions of daily visitors!
But you don’t need Amazon level traffic to be successful, because you’re not trying to compete with everyone. All you’re trying to do is get enough sales to reach the income goals you’ve set for yourself.
If you want to beat Amazon, I can’t help you. If you want to build an online business that’s profitable, I can help with that.
How You’ll Profit With The Right Type Of Traffic
In order to succeed with your drop shipping site all you need is buyer traffic.
For example, let’s say you had a thousand people visiting your drop ship site every day. That’s a great number, but are they looking to buy or are they just random people who stumbled upon your drop shipping site while searching online?
You don’t need a thousand visitors a day to make money. You don’t even need a hundred visitors on your drop shipping site a day to make money. Sure, it’s ideal but that metric shouldn’t be your main focus.
Instead, you should be focused on getting visitors that are ready to buy. For example, let’s say you had 10 people come to your drop shipping site every day and those 10 people were buyers. They found your site, and they’ll pay a $1,000 for your drop shipping products. With traffic like that, you could have a very successful drop shipping business.
It’s probably not going to work out exactly like that. But just so you know, you don’t need all the traffic in the world. You only need visitors that come to your dropshipping site because they actually want to buy your products.
How To Get Buyer Traffic
There are a lot of different ways to find buyers for your drop shipping site. Honestly, I could spend hours talking about traffic and how I use it with Drop Ship Lifestyle. But for now, I am going to show you some of most common methods of attracting buyers to your drop shipping site.
Traffic Source #1: Google Shopping
First we have Google Shopping. If you’ve ever searched for a physical product on Google, you’ve likely seen some product images, product prices, and product names above your search results. For instance, here are the ads that popped up when I searched for ‘exercise bike’:
Google Shopping is a very, very targeted source of buyer traffic if you use it right. That’s because it’s people searching for specific products. They see the ad, the price, and a link that takes them right to that product. It’s great traffic for bringing buyers to your dropship site.
Traffic Source #2: Bing Shopping
The next one is Bing Shopping. Not as popular as Google, but another shopping engine where you can list products.
Traffic Source #3: Facebook Ads
Facebook Ads for eCommerce can be pretty tricky. It’s great for re-targeting, meaning if someone comes to your eCommerce store and they don’t buy anything, you could show them an ad on Facebook with your store as a reminder.
You’re basically telling them,“Hey, come back! We still have these items here for sale. We’re still here. Come and purchase from us.”
For new traffic, Facebook can work, but it’s a much longer sales process. That’s because If someone finds you on Google shopping, they were searching for the product that you’re advertising.
If they find you on Facebook Ads, it’s because you’re trying to target them with an ad for your drop shipping store. So the person on Facebook isn’t proactively searching and ready to buy. Meaning, traffic from Facebook ads isn’t made up of buyers. But Facebook Ads still can work if you build a sales funnel to turn them into buyers.
If you want to know the answer to "How much should I spend on Facebook Ads?" We have a blog post specifically for that question.
Traffic Source #4: Pinterest
The next thing you should do for traffic is use Pinterest. Pinterest is great for eCommerce because it gives your drop shipping site a ton of traffic and it’s free.
Pinterest also has paid advertising, but even with just organic pins Pinterest drives a lot of traffic to your drop shipping site. And they even allow you to sell your dropship products through Pinterest, linking directly to your Shopify store.
Traffic Source #5: Search Engine Optimization
Search engine optimization (or SEO) is something I could speak about for hours and hours. But I’m just going to say that with your drop shipping stores, it’s not that hard because you aren’t trying to rank for generic niche keywords. You’re ranking for specific dropship product titles. So it’s very easy to rank for something like a manufacturer name, product name, or SKU number (stock keeping unit).
Because again, we’re not going for those top level, super competitive keywords. We don’t want that super competitive keyword traffic, because it’s not ‘buying’ traffic.
If someone searches for chandeliers and they find our store, that’s great, but chances are they’re not yet ready to buy. If they search for the chandelier company manufacturer name, product name or SKU, there’s a good chance they’re much further along in the buying cycle. That means we have a much better chance of turning that visitor into a customer.
And that’s how we use search engine optimization for our drop ship stores. Again, this is something I go into much more detail within my Drop Ship Lifestyle coaching program. There, I actually show you videos of how to set this all up so you can get the best results.
Traffic Source #6: Guest Blog Posts
The next thing you could do is write guest blog posts. That means you find blogs that are relevant to your niche and share information on them. Most of the time, the owner of the blog will link back to your drop shipping site. This will help you get noticed by blog traffic and search engines.
Traffic Source #7: Banner Ads
The next thing you should do is take out banner ads on different blogs that are in your dropshipping niche.
Simply rent some advertising space, create a little graphic to be placed on the blog and people will click it. It’s a great way to get your drop shipping store noticed.
Traffic Source #8: Gift Card Giveaway
The next thing you could do is a gift card giveaway. So if you’re selling expensive items, like I recommend, your profit margin per sale should be relatively high. That means you can afford to give $25-$50 off per order.
A gift card giveaway is something that works really well, especially when launching a new drop ship store. Run a promotional contest for $50 gift cards that are valid on purchases of $1000 or more. So if someone spends over $1000, they get a gift card that gives them $50 discount. You still make a great amount of money and it’s a great way to drive people to your store when you’re first starting.
These are just a few traffic sources that I use, I could go into much more detail about them. Module 7 of our “Drop Ship Lifestyle” coaching program is all about traffic. So if you want to know more about this, I highly recommend signing up for it.
Now that we’ve covered some of the basics about getting traffic to your drop shipping store, let’s talk about the most important part of the equation: lead value optimization.
Section 7: Dropshipping Store Examples
The last thing I wanted to do in this section is to give you some example of good ideal stores.
That way you can see what it looks like when you properly execute the steps. Also, so you can see what an actual Shopify eCommerce store looks like.
Example 1: Enlighten Chandeliers
If you want to jump over to the site and check it out, feel free to. Again, this is just one of our demo stores.
This would be an example of a site that went through all 7 steps. It also uses a Shopify theme that is known to convert.
Definitely check it out, click on some of the product pages, and see what your drop shipping store could look like.
It only cost $29 per month to build and maintain this site at Shopify, that’s it. No customization, nothing special. It’s very simple and doesn’t require help from a web designer.
Example 2: Happy Paws
Let me show you another one of our demo drop shipping stores. It’s a store that sells pet supplies like kennels and crates.
Again, check it out, go to the product pages. In my opinion, this site looks amazing. This is the theme that we use for most of our stores and it’s built on Shopify.
Shopify is a plug and play eCommerce system. This theme costs less than $100. So for less than $100, you could have a gorgeous store that looks like this. That has all this functionality built in like:
- Social sharing
- Review system built in
- Floating menu bar
- Live chat
These examples should give you an idea of what an actual drop ship business looks like. I wanted to show you what a real quality drop ship store looks like, and what a store that has potential to make a lot of money looks like.
Section 8: Common Mistakes In Dropshipping
There’s a lot of bad information online about dropshipping, which leads to people making costly mistakes that can kill their dropshipping business and contribute to people asking the question, "Is dropshipping dead?"
If you want to have a successful drop shipping business, avoid these 5 mistakes. There are other smaller mistakes, but these 5 can completely derail your business before you even start.
1. Paying For Access To A Dropship Supplier
The first mistake is paying for access to a dropship supplier.
Let’s continue using the chandelier niche as an example. When you’re looking for suppliers and you use Google, most of the results are likely middlemen suppliers. Like these:
They aren’t the kind of companies that we want to dropship with. That’s because they make most of their money by charging fees.
These fees will come in two ways. The first will be an application fee to be approved by them. The second way will be drop shipping fees for every order you place with them.
If a dropship supplier wants you to pay upfront, it’s most likely because that’s how they make their money.
They aren’t interested in a long-term business relationship with you. You want suppliers that will take you on because you’re going to work together for years to come. You’re both going to make money with each other, it’s a beneficial business relationship.
2. Working With Suppliers Who Call Themselves ‘Drop Shippers’
The next drop shipping mistake to avoid is working with suppliers who call themselves drop shippers.
Don’t look for drop shippers on Google, it’s an easy way to lose a lot of money fast and for this business method not to work. I know, I know, it sounds a little counterintuitive being that you’re reading a guide right now about drop shipping.
But I want you to understand, now that you’ve made it this far, that when you’re searching for suppliers you should never work for anyone that calls themself a drop shipper. You want to sell products for suppliers whose business is creating brands.
So again, let’s say you’re selling chandeliers. You want to sell for a company that makes chandeliers and doesn’t sell to the public but is looking for retailers. They’re not advertising themselves as a drop shipper.
The suppliers you want to work with shouldn’t be a middleman who buys products, keeps it in the warehouse, and then tries to find people to sell it for them. They are an actual brand that says they’re looking for retailers, but not drop shipping themselves.
3. Working With Suppliers Who Don’t Enforce MAP policies
Another mistake is working with suppliers that don’t enforce MAP policies.
MAP stands for Minimum Advertised Price, it means that when you’re approved with one of these suppliers, they will tell you the lowest that you can advertise their products for. This is great because you completely avoid pricing wars.
For example, let’s say you’re selling baseball bats and your wholesale cost is $50. If your dropship supplier has a minimum advertised price policy of $80, then the least amount of money you can make per sale is $30.
Now what happens with suppliers who don’t enforce these MAP policies is that you get into pricing wars. For instance, maybe one of your competitors is okay with making $5 a sale. So this item that costs you and your competitor $50 at wholesale, your competitor is selling it for only $55, because they want to have the lowest price.
Your competitor wants to get all the sales, and they don’t care if they only make $5. This is something you totally want to avoid in drop shipping. The easiest way to avoid it when you’re first getting started is to only work with suppliers who enforce these minimum advertised price policies.
4. Competing With Offline Retailers
The next mistake you want to avoid is competing with offline retailers.
If there are competitors in your niche selling in both offline and online stores, it most likely means they’re going to have better pricing than you. They’ll have special MAP policies that apply to them only. These retailers will be able to offer much more value than you.
5. Buying a ‘Turnkey’ Drop Shipping Store
Another common mistake is purchasing a ‘turnkey’ drop shipping business.
In the last section I told you where you can buy and sell stores, but I 100% recommend you build your own. Whether it be your first store or your tenth, once you know the steps to being successful in drop shipping it’s always better to build than it is to buy.
Maybe you find a drop shipping business for only $200, $500, or $1000 and since you’re probably new to the eCommerce game, your first reaction is, “Great, I don’t have to do anything myself. I could buy this business and it’s already loaded with products.”
You should never buy one of these cheap drop shipping stores. They’ll never make you money because they’re just copy and paste clones of websites that dozens, if not hundreds, of people already own and none of them are making money.
If you really don’t have the time to upload products or build your store, I do offer it as a service in my program. We work WITH you, so you understand all the steps in building a business.
Another option is to hire a VA (we teach this in the program too) for a couple hundred dollars they will upload all your products for you.
HOW TO START
YOUR OWN BUSINESS
WITHOUT PRIOR KNOWLEDGE OR EXPERIENCE
Section 9: Dealing With Dropshipping Returns
The next thing I want to talk about is dealing with dropshipping returns. Because it is something that people are scared of when starting a drop shipping business, or any eCommerce business for that matter. It’s common for this fear to hold people back from starting a drop shipping business.
People have this question in their head, “What happens if the customer gets the item and they’re unhappy with it and they want to send it back?”
Well, a lot of different things could happen, and there’s not one answer to this. For every one of your drop shipping suppliers, there will be a different return policy. So you can’t just have a generic policy here. As you’re getting approved with different dropship suppliers, you have to read their return policy.
Then your customer will have a return policy agreement with you when they buy from your dropshipping store. In the same way that your suppliers have to make a return policy, you have to make a return policy too.
So make sure you know exactly how returns work with each one of your drop shipping suppliers. Then when you’re making your return policy, make sure it basically matches what your supplier’s policy says.
If items can’t be shipped back after 2 weeks, make your policy that items cannot be shipped back after 2 weeks. If your suppliers charge a 25% restocking fee, make sure you charge a 25% restocking fee.
It’s important that you really look over these policies whenever you get approved with a supplier.
Section 10: How Long Until I Get My First Sale?
This is another question that I find hard to answer, but I will do my best to tackle it right now: “How long will it be until I make my first sale?”
Let’s say you’re reading this drop shipping guide and you’re all in, you know you want to do this. You know you want to build a drop shipping business.
But you’re wondering when you’ll start getting results, getting paid from your drop shipping business.
There are a few different variables that factor into this. For me, when I’m building a new dropship store, I’d guess that in 1-2 weeks I could have my first sale.
So if you’re like me, coming into this with lots of eCommerce experience and you:
- Are confident when you contact suppliers.
- Know what to say to the dropship suppliers
- Know how to build a demo drop shipping store before you contact a dropship supplier
- Know how to set up traffic
If you are confident with all of this, it usually only takes 1-2 weeks before your first sale.
For people that have been through my Drop Ship Lifestyle program, some have done it in as little as a week, which blows my mind.
But the time until your first sale depends on a lot of factors.
One factor is how closely you follow my coaching program, because I will show you the quickest way to setup your drop shipping business. All you have to do is watch the videos and follow along.
Now if you want to do it on your own it could take you a year, it could take you 2 years. On your own you may never get your first sale. But I do believe, if you follow along with what I could teach you, that it should take around 1-2 months for you to get your first sale.
But who knows, maybe you’ll surprise me like the members who emailed me within a week or two to say they’ve become profitable.
Another thing that could factor into how long it takes to make your first sale
is your previous technical skills. Some people have more experience working with websites, so they could do this in a day. If not, it could take you a month for the first time around.
Section 11: Real Life Dropshipping Example
I had someone in my coaching program email me recently and it took him months to get a sale with his first drop shipping business. He had moved to Thailand and it took him a long time to get it right.
Recently, he wanted to start another drop shipping business. He wanted to move onto a second drop shipping store to increase his income, and he had emailed me about a niche to ask for my feedback on it.
So I reviewed it for him, I gave him my feedback and told him, “Yeah, I think this is great dropshipping niche. You should go ahead and build your store and let me know when it’s done so that I can give you my feedback on it and you can make any improvements that I see room for.”
And within 2 or 3 hours, he had emailed me back with a link to his new dropshipping store. It was live and it was totally built out.
Of course, there wasn’t any traffic going to it. There weren’t actual suppliers that he was approved with yet. But he had built his demo store within a couple of hours. And his first store took him over a month to build.
What I’m trying to tell you is that there’s a learning curve and it may take you some time to get it right. But after you successfully build a drop shipping store once, it’s a skill that will stay with you for life and you can just repeat the process over and over. And, if this is a step you want to skip over, we do offer web design packages for those of you that really don’t have the time or who just aren’t getting it.
So to answer this question as simply as possible, maybe it’ll take you a week, maybe it will take you a couple of months. It really depends on how closely you follow along my coaching program, and really what your previous technical skills are.
I’ve said it bunch of times already, but I really am here to help. So if anything comes up and you get stuck, definitely send me an email and I’m happy to help.
Section 12: The Top 5 Places to Build Your eCommerce Store
So if you want to build your own eCommerce store, how do you actually build it?
Well these site builders are the 5 most popular options for eCommerce. While there are more out there, these are the 5 you will hear about most.
The first is WordPress and you might already be familiar with this platform. Maybe you’ve built a blog on this platform before, and I’m sure you’ve been to WordPress sites countless times. They power something like 60% of all websites online.
WooCommerce is a plugin for WordPress that allows you to build an eCommerce store on their platform.
Now the problem with WordPress is that it’s self hosted.
That means that you’ve to pay for a server somewhere. You have to upload WordPress and WooCommerce, and then you’re responsible for the security.
What kind of security?
Basically, you’ll need security to keep hackers off of your eCommerce website.
If something breaks on your dropship site, it’s up to you to get fixed. Whether that means doing it yourself, or paying someone to fix it. If there’s a problem with your self-hosted WordPress site, no one’s going to just jump in there and fix it for you for free.
You host it, you control it. That’s how WordPress and WooCommerce work.
2. Yahoo Stores
Yahoo! Small Business, or Yahoo Store’s, is actually an eCommerce platform that I used when I first started over a decade ago. But now, it’s incredibly outdated. So maybe you hear people still talking about it, but it’s not something I recommend for dropshipping.
Magento is a great eCommerce platform. However, it’s for very advanced dropshipping stores. Generally, the price isn’t worth it for 99% of us dropshippers.
I don’t use Magneto now, but I have in the past with other dropshipping stores. But for niche specific stores, the ones I teach people to build in my dropshipping course, they don’t need that kind of power. This platform is far too expensive and even harder to customize, so it’s not worth it for what we need.
The next option would be BigCommerce, which is a hosted eCommerce platform. That means, they host your drop shipping store for you.
So they make sure your eCommerce store is secure and safe from hackers. More importantly, they make sure that your customer’s information is safe.
And if anything breaks, the BigCommerce team will fix it for you.
Now, I do like BigCommerce but I have one problem: their customer services. When I’ve used them in the past, I had some issues and found their customer service to not be that great.
That leaves us at the last option, Shopify. They’ve been around for a few years, but they’re now one of the biggest eCommerce platforms. And simply put, they are amazing for drop shipping. You could easily build an incredibly gorgeous dropship store with them.
Drop ship stores built using Shopify are super easy to control and extremely secure. Plus, their customer support is available 24/7 and they never hesitate to jump on a call or live chat to help you. They are more than happy to fix your store or take care of payment processing!
What’s great about Shopify is their massive app store. This store has hundreds of Shopify apps that let you completely control how your store looks and functions.
When it comes to pricing, Shopify again is incredible. Their plans start at a very low $29 a month. Even if you don’t like paying monthly fees, remember everything they’re offering for that cost. When you’re trying to build a business, spending $29 once a month should not be a concern.
Going back, the first option of building your drop shipping store on WordPress with WooCommerce, I wouldn’t use that because of security issues. Just not worth it.
I’d rather pay $29 a month on Shopify just for that peace of mind.
Next, Yahoo! Small Business is very outdated.
Then we have Magento, which is for the massive drop shipping stores and something we don’t need.
While BigCommerce is a good option for drop shipping, the customers support is not great and can cause more headaches.
So that just leaves Shopify. And hands down that is the winner for me. For now, I wouldn’t recommend any other platform.
Now that you know where to sell your dropship products, I’m going to show you how you get suppliers in the next section, “Getting Suppliers: How to Find Good Ones and Get Approved?” And as you know by now, that’s going to be covered in the next section.
Section 13: FAQ’s About Selling Drop Ship Products
If someone calls or emails you with questions about the products on your dropshipping store. How do you answer them?
Answering your customers’ questions may seem tricky at first because you likely know very little about your own products.
Most likely, it’s a product that you’ve never seen and have no experience with. If you’ve never physically held or seen the product that you’re drop shipping, it’s going to be very hard to answer your customers’ questions about those products. So what do you do?
Well, my advice is to tell the customer: “That’s a great question. Let me find the answer for you and I‘ll call you right back.”
All you have to do is explain to them that you’re going to contact the manufacturer and get an answer right back to them. This does two things for your dropship store, it gives them the correct answer but it also builds trust with your company because you’re taking the time to get the answer right.
Sounds simple, right? It works because your customer will feel appreciated. Potential customers are more than happy to wait for the right answers.
Drop Shipping Hint: Have a phone number on your website.
I’m a big fan of having a phone number on your eCommerce store, especially if you’re following my advice and selling expensive items. The customer will want to call in, they want to talk to someone before swiping their credit card.
I held off on adding a phone number to my dropship stores for a long time. Mainly because I was afraid that I’d be in a situation where I couldn’t answer the customer.
But as soon as I put my phone number on my site, my sales saw a huge boost. It was the best conversion optimization tweak I’ve ever made.
Don’t be afraid to find the answers for your customers’ questions, and of course, add a phone number to your dropshipping site. That’s how you can handle customer questions and build trust at the same time.
How do you know you’re selling high quality products?
Nobody wants to have a dropshipping business that sells bad products, that usually means a ton of returns and unhappy customers. You want to dropship high quality products, but here’s the catch… If you’ve never seen or touched your products, it’s hard to really know if they are high quality.
Before I sell for a new drop ship supplier, I look for product reviews. Reviews like the ones I found for this paddle board supplier.
Checking product reviews is a great way to ensure you’re dropshipping a high quality product. All you have to do is search for their company on Google to find reviews of them and their products. This is the easiest way you could screen for those low quality dropship suppliers.
Doing this will give you a huge head start and help you avoid selling low quality products with high returns.
How do you handle returns? But also how do you answer questions about returns?
Let’s say for some reason a customer doesn’t like something they bought from you. Maybe it was damaged and they say, “Hey, I just got my order and there’s a problem with it. I want to send it back.”
What do you tell them?
This may be something you’re nervous about when you first start off in eCommerce. But like I said in a previous section, how you handle returns is based on your supplier’s return policy.
Even if you don’t know the answer off hand, all you have to do in this situation is tell your customer, “I’m sorry this happened. Let me check our return policy and I’ll get right back to you.”
Then review your supplier’s return policy and figure out if there’s a restocking fee or if you have to handle the return shipping. You’ll just need to go through the process that your drop ship supplier laid out.
It’s worries like these that hold people back from starting their drop shipping business. A lot of people want everything figured out before they start, but the truth is, that you can learn as you go.
And if you’re not willing to do that, then there’s a good chance you’ll never be successful in business. Because being successful is all about learning things as they happen.
How do you know if a product is in stock?
If a customer calls and says, “Hi, I want to order this $2,000 item. I just wanted to make sure it’s in stock before I placed my order.” How do you answer them?
This is a very common question when you’re dropshipping expensive items. Customers don’t want to spend their money unless they’re completely sure the product is going to be shipped to them quickly.
However, answering this question will differ based on your drop ship supplier. Many drop ship suppliers will provide a link to their weekly inventory report, something like an Excel spreadsheet. In it, you will be able to see how many items are in stock.
So in the situation that a customer emails or calls to check if an item is in stock, you’ll just open that inventory report from your supplier and check. Then you can tell them “yes” or “no.”
If you aren’t given a spreadsheet, the supplier may have an inventory report on their website. In these cases, suppliers will provide you with a login so that you can see if products are in stock.
If they don’t give you either of those, then you’d simply tell the customer, “Let me check with my warehouse and get back to you right away.”
You can take some time if that means they’ll get the correct answer, especially if you are selling more expensive items.
How do you know when a product will ship?
When a customer buys a product from you, how do you get the tracking information for them? What happens after you’ve received their money?
Good drop ship suppliers will automatically email you with the tracking number after the order ships from their warehouse. Then you can input that tracking number into Shopify so your customer knows it’s in transit.
Instead of waiting for a customer to request it, you could also be proactive about order tracking. Personally, I keep different spreadsheets with orders and notes. For more information on shipping times, check out our post on how to dropship with fast shipping.
What’s Included In Your Proactive Order Tracking Sheet?
So if a customer calls in and they want to check the status of their order, you should have an Excel or Google spreadsheet open that says exactly what the shipping status is of that order. Here are some other details you should include on this sheet:
- When was the order placed?
- Did it ship yet?
- Do you have a tracking number? If not, who do you follow up with?
- Who’s the drop ship supplier?
Just like every other customer service situation, if you don’t know the answer, you should tell them: “I don’t have an answer right now.”
If you don’t have the tracking number yet tell them, “Let me call my supplier and call you right back.”
Again, there’s nothing wrong with telling your customers that you’ll get back to them with an answer as soon as you can.
What do you do if your customer wants to place a bulk order?
This doesn’t apply to every niche but you may run into this unique problem. Some of my drop shipping stores have received $65,000 orders, which is insane for one order on any eCommerce store.
This is obviously not something where the customer will go to your website, enter the credit card number and that’s it. The customer will call in and tell you why they want to buy in bulk. It’s also likely that they’ll want some type of discount since they’re buying so many products.
And of course, you can offer them a discount, but how does that process work? What do you do?
Well, first thing that you want to do is contact your supplier. You want to make sure that they have enough inventory or find out when they will have enough.
You then want to negotiate a price with your dropshipping supplier. If someone’s going to order $60,000 worth of products and your wholesale cost is something like $30,000, you’ll want to get a better profit margin. You want to get paid for the extra work of pulling off such a big sale.
Since many credit cards don’t have very high limits, the last step is setting up a wire transfer with your customer. Plus, an order of this size would probably flag your credit card merchant account if you tried to process the order.
When someone wants to place a bulk order, just ask them how many pieces they need and when they need it. Then tell them you’re going to put together a custom quote and get back to them.
While you’re creating that custom quote, talk to your drop ship supplier. Negotiate a deal with them and make sure those products are in stock.
Section 14: Lead Value Optimization
What’s really important is converting your traffic into sales. Taking a visitor, having them go through your checkout page and order from you.
There are so many different ways to do this, but it’s called lead value optimization. Which is getting a lead that comes to your site and getting the most value out of that visitor. How do you make as much as possible from everyone that visits your site?
This is something that I cover in great detail inside my coaching program.
In this next section, I going to give you a sneak peek into the Drop Ship Lifestyle 7.0 members area. I’m going to take you inside the coaching program and show you some of the modules.
Section 15: Drop Ship Lifestyle Sneak Peak
Now that I’ve answered, “what is drop shipping?” – It’s time to give you a tour of my course Drop Ship Lifestyle.
The newest update, 8.0, has some massive improvements that should make your drop shipping journey much easier. The update comes with brand new resources, course updates, and an easy to navigate members area. Check out everything new here.
Now that you’ve finished The Ultimate Guide To Drop Shipping, you may have some questions. Drop leave them below and I'll help you out!
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The truth is, anyone can start a dropshipping store. To be successful you have to do things the right way. In this blog post, I cover the basics of dropshipping profitably.
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