Lead Value Optimization: The New Trick For eCommerce Niche Selection

More upsells, more sales. Choose your niche wisely.

If you’ve been following drop shipping for any amount of time, you already know the cardinal rule to success: Pick a winning niche.

If you would have asked me for advice about niche selection a few years ago I probably would have said something like:

“Pick the niche which the most suppliers and the highest average price point.  More suppliers typically means more products which usually drives more exposure, traffic, and sales.  It also means you have a better chance of getting approved with more suppliers which is extremely important when just starting out… And obviously the higher price point typically leads to a higher $ amount earned per sale…. which means you do not need to do lots of work to make lots of money.”

Well, moving forward into 2019 I’d like to add something else to continue building on this criteria…

Before selecting the #1 niche on your master list, you should narrow it down to those that have the potential for Value Added Upsells.

A value added upsell is something that you can sell your customers in addition to your core offer that will provide value to them and that will make you much more money per sale.

So why am I adding this to my list of criteria for 2019?  Because finally (after 10 years in this business!) I’ve learned the golden rule: He who can spend the most on traffic wins.

I’d like to add two quick notes here:

  1. This does not mean you need to invest a lot on traffic to profit.
  2. Yet, if you do build a strong “upsell funnel”, you can easily scale your business!

Now back to the golden rule. In the past I would often wonder how some of my eCommerce competitors were able to be everywhere on Google - some of them would literally have multiple ad spots on the same pages!  

While I was still able to get traffic and sales I had NO chance of competing with them for bidding on traffic…. my ads just did not convert into sales...

For YEARS, I was baffled by how they were able to do this… I honestly thought they were losing money by paying for advertising.

However - I continued to optimize my stores and continued to test different offers until one day everything clicked… my competitors weren’t buying all the ads and losing money… they were just earning their profits on the back-end of their sales funnels!

More on Lead Value Optimization:

At this year's Drop Ship Lifestyle Thailand Retreat I actually gave a presentation on how to best apply this concept to drop shipping stores.

I hope this all is starting to paint a clear picture of why finding niches with Value Added Upsell potential is so important in 2019 and moving forward.

If  you follow a proven system, put in the hard work, and believe in yourself, you can succeed. Opportunity is all around you but you have to reach out and grab it.

I’d love to hear from you! What other value-added-upsell niches can you think of? Post in the comments below!

  • Anton Kraly says:

    Hey Everyone,

    As many of you already know I created Drop Ship Lifestyle after selling a network of eCommerce stores and then trying to find a community of other store owners to network with… What I found was a bunch of scammers who promised newbies they would get rich quick by following their push-button systems!

    This led me to create a new community along with an online training program that shares how to build a REAL online business.

    I’d love to hear what you think… it’s a 2.5-hour training designed to help you drop ship profitably… all for free.

    Be sure to click here to check it out and send me your feedback!

    If you go through the “How To Start & Grow A Hyper-Profitable Online Store” webinar and still have questions just contact me and I will help you out

  • You’ve got one of the greatest sites (and courses) on drop shipping. Thank you!

    • Anton Kraly says:

      You’re welcome! Thanks for reading 🙂

  • Adam Simon says:

    My biggest recommendation is to schedule as much content as you can ahead of time and meet those deadlines. Subscribe to other similar blogs that get engagement and try to identify what they are doing to get that engagement.
    Thanks for your feedback and good luck!

  • Adam Simon says:

    We recommend WordPress for your blog and Shopify for your eCommerce stores.

  • What are some good upsell products for phone accessories store? I’ve already got one with external battery with phone cable. I’m pretty much lost from their. What for a phone case for example?
    I would appreciate your input on this!

  • Hi
    I have opened my 1st store on Shopify and working to open more shortly,
    do you have a set up with Shopify?
    Before installing a competitor I am looking at your service, I was impressed at your determination in solliciting me, you never quit. Your like the dog with a bone.

    • Anton Kraly says:

      Hi Barry,

      We do offer a custom built done-for-you Shopify store design service.

      However, it’s only available to members of Drop Ship Lifestyle.

      If you are a member, you can log-in and click on “Done For You” in the header menu.

  • The name of my store says it all.
    “The needs of the one are equal to and greater than the needs of the many” now multiply that. Thing about it.

  • What do you think about ceiling fans, and selling down rods with them.

    • Anton Kraly says:

      Hey Kevin,

      I’ve personally never researched them but I would definitely say it’s worth putting them through all of the tests on Module 2 in the Drop Ship Blueprint.

      If you’re a member check it out and let me know what you find!

  • How about jewelry niche? Making sets for example? Any other idea?

    • Anton Kraly says:

      Depending on the value maybe insurance? I just bought an engagement ring for my fiance and they up-sold me into a $300/year insurance plan 😮

      • You could have gotten a rider on your house insurance for $50

  • Upsell is key to providing the maximum amount of service to and generating the maximum amount of income from – each client/customer.
    I run a a brick and mortar business and did not understand this concept until I read a book by Dan Kennedy where he stressed the importance of this.
    Over the last year I have practiced it fairly regularly and have increased margins anywhere from 7-15 % on each project.

    • Anton Kraly says:

      I love Dan Kennedy and I love that you’ve bumped your margins that much. 7 – 15% is HUGE. Congrats on the hard work and the success.

  • Great stuff Anton. Perhaps types of patio furniture as niche with cushions as upsell. Or DIY home landscaping products niche with instructional video upsell

    • Anton Kraly says:

      Those could work – and with any thing large/heavy/expensive expedited shipping and extended warranties are typically easy wins for upsells 🙂

  • Eugene Gruzin says:

    wine cooler
    home sport activities (ping pong, billiard)
    outdoors activities (camping, fishing)

    • Anton Kraly says:

      Hey Eugene,
      I’m talking about going even deeper when upselling and cross-selling.
      Let’s take the fishing niche for example –
      If I was selling deep sea fishing rods some great upsells could be:
      – fishing line
      – tackle
      – ebook / video series on fishing
      – boat insurance (as an affiliate)

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