Snapchat Ads: How To Optimize for Sales

Snapchat ads are completely uncharted waters for many business owners.

They don’t seem as straightforward as Facebook or Instagram ads. So it’s tough to know where to even begin with them and how they can work for an eCommerce business.

But, they’re easier to set up than you might think, so I encourage anyone who has avoided them in the past to give them a shot.

Pay-Per-Click Advertising: 7 Steps to Success with Google Ads

If you’re just getting started with Pay-Per-Click Advertising, it’s easy to get overwhelmed. There are so many options, platforms, and strategies to choose from when it comes to paid search.

I always recommend that newbies get started with Google Ads.

Google has more than 246 million visitors every day! That adds up to more than 3.5 billion daily searches.

There is no other search engine or website that pulls potential customers in like Google.

6 Easy Ways To Get More Clicks On Your Paid Ads

Setting up paid ads is a simple process.

But, getting clicks is another thing.

Successful ad campaigns take a lot of trial and error. Therefore, to save you some time, we’ve put together some of our best actionable tips on how you can get more clicks across more platforms.

Ready to start getting more paid ad clicks?

Email Marketing: Why It’s Worth Your Time + Tactics

Let’s address one thing before we continue; email marketing is not dead. There are some out there who would like marketers to think that it is, but email is nowhere close to death. If anything, email marketing is more important than ever.

Social Media Marketing: How To Make It Work For YOU

Social media marketing is a massive opportunity for businesses. This form of marketing has gone from a “nice-to-have” for your company, to a must-have for any savvy business. So many companies compete for attention in today’s modern world. Without a well-honed presence on the web, you run a considerable risk of being left behind.

Negative Keywords | Stretch Your Pay-Per-Click Ad Budget

Building a successful Pay-Per-Click Strategy isn’t simple. It involves quite a bit of trial and error. By nature, every Pay-Per-Click campaign is going to have Positive keywords. But every good Pay-Per-Click Campaign should also have Negative keywords too.Negative keywords are an often-overlooked step in creating a high-quality campaign. Failing to specify your negative keywords can easily […]

Why and How to Optimize Your eCommerce Site for Google Voice Search in 2020

The trend of individuals searching the web via voice is increasing with every year. People use Siri, Alexa, Google Assistant, and a whole host of other search technologies to help them with practically anything. As this technology rises, Digital Marketers have to consider how they can best optimize their websites for Google Voice Search.

5 Online Shopping & eCommerce Statistics All Dropshippers Need to Know

In this blog post, I’m sharing 5 very important eCommerce statistics for online shopping that all dropshippers need to know. These statistics are going to help you get a better handle on your business, and share opportunities for improvement on your Shopify store!

8 Things to Know When Starting a Business (What I Wish I Knew)

Don’t you wish you could go back and do things over, knowing what you know now? That’s why in this blog post I’m going to cover eight things to know when starting a business. These are the strategies and methods I wish I knew when I first started in eCommerce way back in 2007.

3 Simple, but Effective Content Marketing Tips for eCommerce Stores

This guide will cover content marketing for eCommerce stores and share effective strategies you can put into action today! You’ll learn how to brainstorm content ideas your audience will actually want to engage with, along with the three ‘must have’ audiences you need to create for Facebook Ads.