Today we are talking about 12 dropshipping tips to increase your eCommerce business conversion rate.
In only a few minutes, you can increase the conversion rate of your Shopify store to 2.5% or more!
If you've tried eCommerce in the past but had a hard time converting visitors into customers, these dropshipping tips can help you start consistently making more sales.
Even if you haven't built a store yet, these 12 dropshipping tips will help you start off on the right foot. If you're brand new to this business, we recommend that you check out our post "What is Dropshipping?"
Primarily, this article is for people currently driving traffic to their stores with a less than a 1.5% conversion rate.
12 Dropshipping Tips for Easy Wins
So if you have 100 people coming to your website and less than 1.5 people buy, especially if you're using paid traffic, you probably need to make some improvements.
Thankfully, the dropshipping tips I’m about to show you should rapidly increase your conversion rate with only a few minutes worth of work.
And if you’re practicing high ticket drop shipping (products that are $200-$1000+), a 1% increase is a massive improvement for your business.
1. Add A Phone Number To Your Store
The first dropshipping tip is to add a phone number on your header, footer, contact, and about us page.
One of the biggest fears people have about starting a business is talking to suppliers and customers. But you shouldn’t be scared, because people calling in are trying to give you money.
As a full time employee or student, you may cringe at the idea of spending all day answering the phone. But people aren't going to call that often, and having a phone number builds trust with your potential customers.
When they do call, it's usually to place an order. They'll call and say "I just wanted to see if you are legit before I ordered."
2. Return All Calls
You probably won’t be available every hour listed on your website, so make sure you return every missed call and voicemail ASAP.
If you don't return your calls, they are going to find someone else to buy from.
If you're at work, you can step outside. If you're at school, call back during your breaks.
Again, most these people are calling you to give you money, so it's worth your time to call them back.
My recommendation is to use Grasshopper and use their app on your phone. That way, you can have a 1-800 number that customers can call without giving out your personal cell number.
But the main thing is to not be afraid to talk to people because it's going to make you more money.
3. Install Privy Exit Intent
One of the biggest mistakes people make after attracting the right traffic is to let them go without getting their contact info.
Without an exit pop-up, you're missing the chance to capture your visitor’s info so you can eventually turn them into buyers through email and retargeting.
That where Privy’s exit intent pop-up can help you.
When your visitors go to leave, a pop-up will appear, promising a discount:
This lets you capture their contact information so you can keep in touch and prevents your traffic from leaking out.
4. Offer A Free Bonus Gift
If you follow the Drop Ship Lifestyle model and sell high ticket products, then you can afford to increase conversions by offering bonus gifts with each product.
If you are drop shipping from China and selling cheap products, then you may not be able to do this.
When you're going high ticket with the best suppliers, you'll have pricing policies that set a Minimum Advertised Price (MAP).
That means you can't discount below that price to beat competitors. But you can convince people to buy from you by offering more than your competitors.
You have to ask yourself what your customer wants or needs that is inexpensive and that they’re going to buy anyways. These are usually smaller accessories like a phone case when you get a new phone.
For example, if you’re selling paddle boards, you could include an ankle leash or board wax. That way, when they’re shopping for that board and are comparing between you and your competitor, they'll see the same price. But with you, they'll get something more.
5. Ask Suppliers For Reviews
If you're brand new with no testimonials or product reviews, it's going to be hard to get sells.
People want to hear what previous customers have to say about your business and products, that’s where social proof comes in. Without good reviews and testimonials, you’ll have lower conversions overall.
The easiest way to get product reviews is by asking your suppliers for them. Don't reach out to all of your suppliers, just focus on reaching out to suppliers for the products that are selling the best.
Your suppliers should already have a database of these on their website or in their dealer portal. They should be able to provide information for you to put on your product pages.
The great thing is that most of your competitors won't be doing this, so you'll get an extra edge over them.
6. Ask Suppliers For Unique Product Photos
When you're having these conversations with your suppliers, make sure to ask them for unique product photos.
Since you're drop shipping, you aren't going to see or touch your products. You'll probably have the same photos as everyone else because when you apply to be a retailer for a supplier, they will give you the same photos that your competitors get.
Everyone puts the same images their website, resulting in every product page looking the same.
Just look at this paddle board that I found on three different stand up paddleboard stores – all of them are using the same pictures:
When people are buying online they want to see as many photos as possible, especially with the high ticket items you're going to sell.
They'll be spending $1000-$2000 on these products, so they want zoomable, high-resolution pictures, with multiple angles.
When you talk to your suppliers, you should ask for:
- Any photos not included in new dealer product package
- Trade show photos
- Customer review photos
These photos will help customers choose you over competitors.
7. Go Deeper When Finding Drop Shipping Suppliers
The tips I mentioned earlier in this article are all about finding things that your competitors don’t have. You’re competing, so you want to make sure you have an edge on them.
This tip is about sourcing unconventional suppliers. When you dig deep you’ll find a lot of suppliers that you could’ve easily missed, leaving money on the table.
The easiest way to deep dive on suppliers is to look at trade show directories. The great thing is that you don’t have to actually attend trade shows… All you have to do is:
- Look up trade shows that fit your niche
- Go to their directories online
- Look at their exhibitors list
- Contact those companies to sell their products
If you sell microphones, you may look at A/V electronic trade shows like CEDIA – then look at their exhibitors and reach out.
I give you the steps for finding suppliers in my course, but this a great way to expand upon that.
8. Provide More Payment Options
You may be doing this already but if you aren’t, you should be providing the most payment options.
Here are some payment options you should provide:
- Shopify Payments (U.S. Based)
- Stripe Atlas (Outside of U.S.)
- Amazon Payments
- Apple Pay
Occasionally, Paypal has put a hold on my money but people love using it. In recent years I haven’t had an issue with them.
The general rule is to give your customers as many payment options as you can. All the transactions will still be through Shopify– it’ll be tracked in the same place, and it will all go to your bank account.
9. Use Tidio Live Chat
This is a free live chat app in the Shopify App store. Just like Grasshopper, you can get an app for your phone.
That way, when someone live chats your store, it’ll push to your phone letting you respond wherever you are.
10. Use Photo Resize
Some of your sites will have 100 products, and others will have 3,000+. With that many products, your site can come off as chaotic or scammy if not designed correctly. I don’t think design is the most important thing, but it your site shouldn’t look cluttered.
One of the Shopify apps we use to make all your product photos look uniform automatically is Photo Resize. This ensures a clean look that will help build trust with your customers.
11. Add A FAQ Page
After you run your store for a while, you’ll learn the most common questions your customers have.
If you get a few questions a week about similar topics, just know that there are 100 or so people that didn’t ask that same question and just left.
Sometimes, people will chat or call for answers. However, most people will be lazy and just leave.
With a Frequently Answered Questions Section (FAQ for short), you can give them the answer and get them to buy no matter what time it is.
12. Use Urgency & Scarcity
Using expiring offers and showing inventory count is a great way to drive more sales.
The countdown timers are user based, automatically adjusting for each unique visitor. They are an amazing way to turn a ‘maybe’ into a sale.
Just make sure you actually expire the offer or you’ll lose credibility, and your urgency/scarcity will fail you. Being fake will hurt you long term in business
You should also include an estimated arrival time, as people will want to know when their products will arrive.
If your conversion rate is less than 1.5%, implement these tactics. Go through this list and implement each one. Come back to me in 3-4 weeks, and let me know what happened. I’m sure these changes will make a huge difference.