[Shopify Case Study] Less than a month. Over $3,000 in dropship sales.
There is plenty of money to be made in drop shipping. Drop shipping is one of the easiest, low maintenance, eCommerce businesses that exist.
You just need to know how to get people to your site… and this is where most people fail. But, you don’t have to fail like them. Actually, we want you to succeed.
We’ve put together a little experiment, to find out the best way to cheaply and simply get traffic to your drop ship website. Keep reading to find out how we made our first sale in 11 days after opening our store and kept our store converting from then on.
Many people believe in the mantra “If you build it, they will come.” In eCommerce, this couldn’t be further from the truth. I’ve heard from so many people, who have picked AMAZING niches, ( I was actually quite jealous I didn’t think of them myself), but they couldn’t make it work.
This was because they thought that their products were so incredible that they didn’t need to put in the work to drive traffic to their site. I see so many people fail this way, don’t let this be you. Remember this:
The internet is full of so much information and products for sale that it can be confusing and overwhelming for many customers to sort through all the noise and find a good site to buy from.
This is your priority as an eCommerce business owner, to help the people, who are already searching for your product, to find and buy from you.
How do you do this, you ask? It really isn’t as daunting as it sounds.
Get Dropship Sales With a Good Traffic Source
We used only one traffic source...
That’s right. We only used one channel to make over 20,000 impressions, 547 clicks, and $3,400 in sales in 22 days.
Check out this screenshot for proof:
Below is a snapshot from our Shopify dashboard showing sales. This channel is a Google Shopping Campaign.
If you haven’t heard of Google Shopping, We’ll break it down for you real quick.
Therefore, when someone searches a certain product, say “entryway chandeliers”, Google pulls up its Google Shopping data for “entryway chandeliers” on the front page of your search (note: this is an example and not what we were selling).
This is huge! This means that in your first few days of business, you can be on the FRONT PAGE of Google by using a Google Shopping Campaign. This is exactly how we made all of our sales within just DAYS of opening our store.
With a Google Shopping Campaign, you can pay next to nothing for clicks. We set our MAX CPC (maximum budget for cost per click) to .20-.30 cents. In total, we spent $94.25 for this period of time.
That means we spent $94.25 to make $3,456.97 in sales (of course, we’re maintaining decent profit margins because we selected a good niche). I don’t know about you, but I’d take that exchange every time!
Dropship Sales: Is Google Shopping Your Only Option?
It is an optimal time to be an online merchant with a drop shipping store. There are an immense amount of marketing channels to choose from. This is encouraging, but should not be assumed that it won’t take some work to bring in sales.
Between technical obstacles, a fierce selling market and increased expectations by customers on their experience when buying online, having strategies in place are vital.
Although other online merchant sites can help with your drop shipping business, Google Shopping continues to be the best and most acclaimed option, even above competitors like Amazon, Bing, and Shopzilla.
If you have Shopify, one of the most beneficial Shopify Apps to get is RetailTower. RetailTower is super simple to use, and you can upload your products to other platforms as well, all for free!
RetailTower also makes it super simple to update your product feed when you make changes to your inventory within Shopify. Check it out here!
How Can RetailTower Help My Dropship Sales?
RetailTower assists by integrating other comparison engines. Everything is automated, meaning feed submissions to shopping engines such as Google, Amazon, Bing, Shopzilla, and PriceGrabber are done seamlessly.
What does this mean? You have more time for focusing on perfecting and fine-tuning your online store.
If you’re one of the ones who has heard all these horror stories of brilliant individuals getting awesome ideas to sell this or that amazing product and then somehow failing to sell a single item; now you know why this happens, and how you can easily prevent it.
Getting traffic is not a right of passage or a universal pat on the back for opening your very own eCommerce store. Traffic is something you have to put a little work into to earn. In this case, if you use the tools I mentioned above, it is extremely minimal, low-maintenance work!
But the great thing about this little traffic lesson is not everyone knows that you only need to spend a little to make a lot. But now you know, so use this knowledge, this one-up on your competitors, and kill the game by getting your business out there and converting like crazy.
See if you can beat our sales in 22 days, we’d love to feature you on the blog.
We’ll help you every step of the way.
As always, leave a comment. We’re happy to keep the conversation going!