Conversion rates significantly affect your store’s profitability. If you’re not making conversions, your revenue and net profit will be lower. Low conversions are one major reason why dropshippers fail after some time. Traffic isn’t enough; you need people to buy.
In this blog, I’ll share the top conversion secrets you need to make your customers buy. Calculate your current conversion rate and implement these strategies to improve it!
How to Calculate Your Conversion Rate
If you want to know your current conversion situation, calculate your conversion rate for a certain period using this formula:
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CVR = (Number of Sales / Number of Visitors) x 100
For example, if you had 1,000 visitors within a month and 500 of them bought something in your store, here’s how you would calculate your CVR:
(500 / 1000 )x 100 = 50%
50% can be good enough, but it could also be better. Use this data to monitor how well your strategies and store are working to convince your customers to buy. Remember, your goal is to improve (or increase) it moving forward.
10 Dropshipping Secrets to Make Conversions
To level up your conversion game, apply these tactics:
1. Use Urgency
Start strong by using urgency in your strategies and store. Give your potential customers a compelling reason to buy immediately instead of postponing it. Remember, even if your visitors add items to their cart to return to it later, they can easily decide to buy from your competitor after leaving your store. Urgency can erase that possibility.
Here are the different ways you can implement urgency to make your customers buy:
You can add a notification bar at the top of your store that displays an expiring code. But keep this in mind: these codes should genuinely expire after 3 to 4 days. You can just update it regularly, like twice a week. Many customers wouldn’t want to miss out on a coupon—they’ll be compelled to buy sooner.
Show how many items are left in your stock, especially for products with actual low inventory. You can place it next to the “Add to cart” button to encourage immediate purchase.
2. Customer Reviews and Ratings
Show your customers that they can trust you and your products—use reviews. Many online shoppers check reviews of other customers before they buy a product. If you have existing customer reviews, ratings, and testimonials, highlight them in your store. This will lower customer anxiety and enhance confidence in your store, increasing the likelihood of conversions.
You can add them to your homepage and specific product pages. You can also share them on your social media pages and emails if you want. Once customers know that other people are satisfied with your store and products, it will be easier to nudge them to buy. +
Here are some tips on how you can use reviews:
3. Build Social Proof
Maintain active social media pages to provide social proof, showing that your dropshipping business is legitimate and active. No customer would want to buy from a store that has little to no social presence. The trust factor is too low, and they’ll just assume that the business isn’t operational anymore.
Here’s how you can build social proof:
4. Capture Your Bounce Visits
Bounce visits are visitors who are about to leave your website without buying. By capturing these visits, you can increase your conversion rates. There are different ways to do this:
5. Recover Abandoned Carts
Cart abandonment is one of the biggest enemies of conversion. People with abandoned carts are those who added items to their cart but didn’t complete the purchase or checkout process. Never let them go, as there are many online shoppers who tend to abandon their carts, sometimes out of forgetfulness.
Three methods work the best in recovering these carts:
6. Create Bonus Offers
One way to stand out from your competitors is by offering a complimentary item as a bonus. This should be an item that’s relevant to the main product and holds a high perceived value. Think of it like this: it’s like a fuel on the fire for your well-performing products. This will provide a compelling reason to buy from you since you offer more for the same price compared to your competitors.
Here’s how to implement this strategy successfully:
7. Exploit Your Competitors’ Weakness
To make your customers buy from you, you want them not to buy from your competitors. How do you ensure this? By exploiting what they’re not offering to your audience—their weakness.
Start by actively researching and comparing your store’s policies and offers to those of your competitors. This makes it easier to spot what they lack and what you have. Here are some elements you can focus on exploiting:
By focusing on areas where your competitors are silent, you’re giving your customers more reasons to choose your store when they compare stores when shopping.
8. Accept Financing as Payment
Offering multiple payment options can also include financing. Accepting financing means offering your customers to pay for products over time—installments. This works best for high-ticket dropshipping since the products cost more, and not paying upfront makes a compelling option for many customers. It will also allow more people to purchase your products, resulting in more conversions.
But take note that this doesn’t mean you’re letting customers pay you over time. You’re letting them pay a financing company over time. If you run a Shopify store, you can use Shop Pay installments for this. If not, you can use Klarna, PayPal credit, or Affirm.
When customers get to your checkout page, they have the option to use these financing options. Upon purchase, you get the full payment right away, and the customer’s payment plan is with whichever financing option you use in your store.
9. Responsive Customer Support
Online shopping is a completely different experience from in-store purchasing. That’s why it’s common for customers to have questions, so talk to your customers. Make it easy for them to communicate with your business in real-time. Aside from driving more conversions, this will help you build trust, especially since many competitors often fail to provide it.
Make sure to set up a responsive support system. Here are different ways to do it:
10. Spy on Your Visitors
To develop more conversion strategies, you first have to know your target—your visitors. Gain insights on how they interact with your store by monitoring their actual browsing sessions. This will help you identify areas that work well and those that need improvement.
Here’s how to implement this strategy:
For example, you might observe that many visitors try to click your non-clickable security badges. For a change, make them clickable. Or, if they spend too much time stuck on a specific section of a product description, it might mean they can’t understand it clearly.
Observations and insights like these will help you make targeted adjustments to your store that can significantly improve your conversion rate.
Conclusion
Closely monitor your conversions. Again, to make your target customers buy, do the following:
After these, make sure to continue monitoring your conversion rate. Use tools to identify which areas you need to improve more or maintain.
If you need more help scaling your business, join my free webinar to gain access to more strategies and secrets!
