The Top 10 Niches Of 2018

Welcome to your top 10 niches of 2018.

Niche selection is the first step to creating a profitable eCommerce business. That’s why we focus on it heavily in the Drop Ship Blueprint!

It’s also why every year we analyze which niches are giving the most return and why. That leads us to new profitable strategies and finding the top 10 niches that work with these strategies.top 10 niche search

top 10 niche search

This is the fourth year of our analysis and that means another 10 of the best niches for eCommerce, totaling to 40 niches! It’s really a niche timeline, and if you’re following along with my course, any year’s niches could work for you.

Exclusive Bonus:  Want to start a highly profitable, semi-automated, drop ship store even if you've never sold with Shopify, Amazon, or Oberlo?  

Top 10 Niches of 2015:

2015’s top 10 niches were all about hobby niches. People are passionate about their hobbies and will gladly spend top dollar to support that passion!


The best part? These passionate people can be targeted over and over again with new content that can be loaded into your email autoresponder. You can target the same customers repeatedly by delivering real value that they’ll love and want to share with their communities.

For you, this means less advertising costs, more qualified traffic, and more loyal customers. Out of all the hobbies that are popular right now, we found that these top 10 niches (in no particular order) were winners:

  • 1
  • 2
  • 3
    Deep Sea Fishing
  • 4
    Home Brewing
  • 5
  • 6
    Model Trains
  • 7
    Arts & Crafts
  • 8
  • 9
    Doll Houses
  • 10

These top 10 niches have a lot of opportunities to use smaller offers for building trust with your customers. That way they’re comfortable buying your main offer. Also, you can make some great free content with these niches to attract potential customers.

Top 10 Niches of 2016:

2016 was the year of the upsell. We chose niches that make you more money through selling add-ons with your main product. That means you make even more money per transaction.

Here are the top 10 niches of 2016 and some ideas for upsells:

  • 1
    Power Tools -> Value Added Upsell Idea: Woodworking Plans
  • 2
    Drum Sets -> Value Added Upsell Idea: Drum Lessons
  • 3
    Gun Safes -> Value Added Upsell Idea: NRA Membership
  • 4
    Wall Paper -> Value Added Upsell Idea: Interior Design Consultation
  • 5
    Snowboards -> Value Added Upsell Idea: Snowboard Bags
  • 6
    Trampolines -> Value Added Upsell Idea: Safety Net
  • 7
    Fireplaces -> Value Added Upsell Idea: Fireplace Screens
  • 8
    Desks -> Value Added Upsell Idea: Office Chairs
  • 9
    Home Bars -> Value Added Upsell Idea: Bar Stools
  • 10
    Above Ground Pools -> Value Added Upsell Idea: Pool Covers

Top 10 Niches of 2017:

Each year we are learning and building on what we found out the previous year. So not only are we looking for passionate segments of customers, but we want to have a high upsell value to get more money with each transaction.

In 2017, we focused on passion-based niches that you can create Facebook groups around and become a leader in. If you build a thriving community around your products you’ll get a ton of organic and referral traffic, which means you’ll be able to sell more to your customers!


These top 10 niches are broad while still being specific. Meaning there are a lot of associated products you can sell with/after they purchase your main offer. Which means you’ll have huge upsells on the main offer AND be able to continually sell to them after!

Why Build A Community?

Building a great community will turn you into a trusted authority to your customers and newcomers alike.

Facebook is a destination, a habit, a way of life. So if you can tie your brand to their Facebook AND have them interact, then you become more than just a drop shipping store. You become a destination, a habit, and a way of life.

Just look at the average daily social media to see the potential:


Facebook comes in second place with an average of 35 minutes per day! That’s huge. You could have people’s attention tied up with your brand for 30+ minutes EVERY DAY.

So what niches are perfect for building Facebook groups?

Here are the top 10 niches of 2017 for building communities with:

  • 1
    MMA Training Equipment: Take advantage of the buzz created around fights
  • 2
    Spelunking: It’s a competitive hobby, think photo bragging rights of “who climbed into that really really small hole”. Plus it’s usually a group activity.
  • 3
    Survival Prepping: Think “Doomsday” Preppers.
  • 4
    Exotic Pet Supplies: People, LOVE their pets, and they also LOVE talking about their pets.
  • 5
    RC Cars & Planes: Not just for kids. Adults pay some serious bucks for this niche.
  • 6
    Rock Climbing Equipment: Also a group activity. Many rock climbers join local climbing Facebook groups to meet fellow climbers & talk “rock”!
  • 7
    Lawn Care: These are the type of people who win “Lawn of the Month”.
  • 8
    Robot Building: Another expensive “toy” for adults. There are even robot competitions!
  • 9
    Bio-Hacking: Huge trend that has grown in popularity over the past few years.
  • 10
    Amateur Photography: So many accessories to talk shop about: light boxes, stands, green screens, filters, etc.

With these top 10 niches, you can build up an active Facebook group that your customer will love to interact with. More importantly, you’ll have a brand that they’ll love to buy from!

Top 10 Niches of 2018:

Can you believe it’s already 2018?  Time keeps flying and we keep selling, which means our top 10 niches list keeps growing!

Now if you scroll up to the top of this list you will see we started sharing our top 10 niches back in 2015.  You’ll notice that some of those items are great for one-time purchases, but many provide opportunities for repeat customers.

Imagine if you started with one of those niches back in 2015 and still had the same customers coming back to your store to buy more. You’d still be making money off a customer you acquired over 3 years ago!  

Here are the top 10 niches of 2018 for gaining repeat buyers:

  • 1
    Racing Bicycle Wheels (New Tires = Repeat Sales)
  • 2
    Skeet Shooting Launcher (New Skeets = Repeat Sales)
  • 3
    Grills / Smokers (Wood Chips = Repeat Sales)
  • 4
    Video & Photography Lights (New Bulbs = Repeat Sales)
  • 5
    Pottery & Ceramics (New Material = Repeat Sales)
  • 6
    Automatic Pet Feeders (Pet Food = Repeat Sales)
  • 7
    Mobile Bars (Restocking = Repeat Sales)
  • 8
    Commercial Restaurant Equipment (Restocking = Repeat Sales)
  • 9
    3D Printing (New Material = Repeat Sales)
  • 10
    Bow Hunting (New Arrows = Repeat Sales)

Exclusive Bonus:  Want to start a highly profitable, semi-automated, drop ship store even if you've never sold with Shopify, Amazon, or Oberlo?  

With these top 10 niches of 2018, you’ll be able to acquire customers that will buy from your dropshipping store for years to come. This means you’ll have a much higher customer lifetime value and a higher ROAS (return on ad spend).


Keeping long-term strategies in mind will not only help bring in a consistent cash flow but will increase the value of your store over time. Meaning, If you decide to sell your store, it will be worth more.

Now you have 40 of the best drop shipping niches from the last 4 years! With these ideas, you can get started creating your own eCommerce store. And finally, live the lifestyle you’ve always wanted.

Anton Kraly

Anton is a the Founder & CEO of Drop Ship Lifestyle - an online coaching program for eCommerce entrepreneurs. He began selling online in 2007 and has built and sold multiple seven-figure businesses while leveraging the power of drop shipping.

  • Razover says:

    it’s just an awesome post regarding finding a profitable niche for blogging and affiliate marketing because find a niche is a very difficult task for the new blogger

  • Bill says:

    I’m a little confused. I see pottery/ceramics as being a top niche but when I search “pottery” on google trends it seems to be a seasonable niche, which would be a no go for a first time store, correct?

    • Anton Kraly says:

      Great question, Bill!

      If you check trends for the past 5 years you will see that there are small spikes around the holiday season. However, I would not consider this seasonal. A trends report for a seasonal niche will show huge peaks and valleys each year (meaning next to no sales in the offseason).

      You can search hammocks and check that chart for reference of a niche that is truly seasonal.

      Hope that helps!

  • Yawar says:

    Hi Anton,

    Thanks for sharing your knowledge and research with us! It’s really very helpful for newbies to get the right niche idea from your niche list given.

  • Kashif says:

    Hi Sir,

    Very nice article.

    Nowadays I am stuck between 2 niches.

    1. Men/Women (accessories, dresses, tops, belts, bags)
    2. Problem solution tools (kitchen problem solutions, bathroom problems, vehicle washing tools, gardening tools) etc.

    Can you help me out?


    • Anton Kraly says:

      Glad you got value from the post! My advice is to stay away from apparel. It has a very high return rate and it’s not worth your time when just starting out.

  • karen says:

    Awesome material Anton, thanks!

    Karen Pineau

  • Rox says:

    Wow, thanks for creating this! Can I ask, what type of restocking is there in restaurant equipment? I would think that equipment is ordered once and lasts years

    • Anton Kraly says:

      Hi Rox,

      Few ideas off the top of my head…

      If you sold commercial deep fryers you could sell oil.

      If you sold commercial blenders & drink machines you could sell glassware.

      If you sold buffets you could sell food trays.

      Hope that helps!

  • Ponmanian says:

    Awesome list but what is bio-hacking

    • Anton says:

      Basically everything that Dave Asprey talks about. Things like float tanks and blue blocker glasses 🙂

  • Vivek says:

    Nice research Anton Kraly. The top 10 Niches from 2015 to 2018 are here now. These are 100% genuine list. I will begin to keep following your blog.
    Good job. Please keep sharing.

    • Anton Kraly says:

      Thanks, Vivek! And keep checking back to the blog every week! We release a new eCommerce / drop shipping post every Tuesday 🙂

  • Danny says:

    Love this idea, it’s limitless and tests ones creativity in order to make a sustainable business. My whole life I feel as if I’ve been in the wrong job. I started as a carpenter, then I learnt the knowledge of London, becoming a black cab driver, which I’ve done for the past 15 years. I detest driving in London now days but can’t help feeling it’s a great way to get feedback. Anyhow always been a practical person and my computer skills are limited. I’m adaptable and very ambitious

  • Ankita says:

    You have covered different niches in different years. Thank you for sharing this list with us.

  • La Tasha says:

    Hello, looking to see if Shopify is the best platform to use for drop shipping. What your opinion?

    • Anton Kraly says:

      ?% it’s the easiest to use, the most secure, the easiest to customize, and they have the best support.

  • Michael says:

    do you have any smaller package deals?
    Honestly, I really think your Done For You package is a great deal….
    I just cannot afford it… 🙁

  • Honish says:

    Hi Anton, is orthopedic braces i.e neck, back, knee, wrist a good niche to get into? Would like to know your opinion

  • rajendra says:

    is there any specific niche categories for Indian eCommerce bussiness.

    • Anton Kraly says:

      Hi Rajendra,
      My advice would be to use this list of niche and to do business in the U.S.
      We have many students from all around the world (including India) who are doing that:
      Drop Shipping Outside The US

  • Joy Pearl says:

    Hi Anton!
    I am currently folling your free Drop Ship Lifestyle mini-course and am excited every day to get the next module?
    I’m assuming at the conclusion of the free mini-course will be an option to become a student of yours by “purchasing” your more in depth courses. Will you offer an option to make 2-3 pymts or will the pymt be due in full only?

  • Oula Daughlas says:

    Hi Anton
    Good info, is it possible to dropship from kenya?

  • Sukhpreet says:

    How to add product photos to our website?
    When order is placed in our store How to transfer order to supplier?

    • Anton Kraly says:

      Hi Sukhpreet,
      Add photos to Shopify is extremely easy… we show you how to do this in our Shopify Video Course but this part is also very simple to figure out on your own.
      Regarding sending orders to suppliers, you could do this manually (via email) but if you’re a member of the Drop Ship Lifestyle Coaching Program then you have access to the Drop Ship Lifestyle Shopify app which will automate this for you 🙂
      Hope that helps!

  • Noel says:

    Many thanks for sharing this article, Anton!
    Thinking of getting serious with dropshipping, good thing I checked here. Found a few niche ideas that resonated with me.

    • Anton Kraly says:

      You’re welcome, Noel! And if you really are serious about drop shipping then you are in the right place 🙂

  • Abner wang says:

    Hi Anton
    That’s Nice Direction For Selection.
    My Advantage is Sunglasses,How Can I Find The Reseller?
    Best regards

  • diogo sousa says:

    Hi Anton,
    Nice article, excelent information to prepare my business for next year!!
    Best regards,

    • Anton Kraly says:

      Glad to hear you’re getting value, Diogo! Wishing you and your family nothing but success in this new year 🙂

  • Robiul Islam says:

    Hi Anton
    Thanks for sharing these great niches with me.

  • Steve DeGayner says:

    Anton, What do you think of Wine fridges for a good niche. Either that or Ecigs

    • Anton Kraly says:

      eCigs would be a no go because it will be next to impossible to get (and keep) a merchant account in good standing.
      Fridges could be good, but you’d have to do the research to confirm! I teach this in Module 2 of the Drop Ship Blueprint.

  • David Pham says:

    Thanks for sharing, well come to Viet Nam Anton!

  • nonso says:

    pls is possible to dropship from Nigeria in Africa? Thanks in advance

    • Anton Kraly says:

      Hi Nonso,
      Your only problem would be getting a merchant account. However, you can use Stripe Atlas and that would work. Hope that helps!

  • Kris says:

    Great information! Thanks for sharing 🙂

  • Odbitka says:

    Great niche ideas! Definitely worth analyzing and give a try.

  • christopher says:

    I would still like to come and apprentice with you, if you’re not overwhelmed and overstocked with prospects. I have some skills and knowledge, and I believe my biggest enemy is Fear !! Reason being is I’ve given some valiant efforts, with virtually no return. I owned my own website at one time and I currently have an ebay and amazon store. I was considering selling the MCA road service packages, so that is why I own most of the whymca domains. They want too much for the .com site. So if you’re interested, please contact me. I am a Round Rock Resident. Thanks, Chris

  • Anton Kraly says:

    Hey Everyone,
    As many of you already know I created Drop Ship Lifestyle after selling a network of eCommerce stores and then trying to find a community of other store owners to network with… What I found was a bunch of scammers who promised newbies they would get rich quick by following their push button systems!
    This lead me create a new community along with online training that shares how to build a REAL online business.
    I’d love to hear what you think… it’s 10 video training modules designed to help you drop ship profitably… all for free.
    Be sure to click here to check it out and send me your feedback 🙂
    If you go through the “What Is Drop Shipping?” mini-course and still have questions just contact me and I will help you out.

    • GEORGE N GARCIA says:


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