How To Use Shopify Email Marketing

Shopify email marketing is a good way to reach existing and potential customers. It helps convert, drive traffic, and generate sales. It also offers many benefits and there are many ways you can do it.  

To guide you better in this marketing strategy, we’ll discuss what it is, its key benefits, and how you can use Facebook ads to achieve more. We’ll discuss more on how you can grow your dropshipping business so continue reading!

What Exactly Is Shopify Email Marketing

One way to increase your revenue is to take your existing email marketing campaign to the next level. This is where Shopify email marketing comes in. 

You may have only known Shopify as the leading eCommerce platform, but it’s also known for its great performance with email marketing services. It even has its own built-in email marketing service – Shopify Email. You can either use a third-party service or use Shopify Email for this. 

Either way, with this strategy, you can send and track targeted campaigns to the right users based on their interactions in your Shopify store. Since you already have a good campaign going on, you can boost its effectiveness and increase your reach and sales! 

What Are The Key Benefits Of Using Shopify Email Marketing

Email marketing alone plays a big role in growing your business, but Shopify email marketing deems more crucial especially if you have a Shopify store and are in the dropshipping industry. 

Specifically, here are the key benefits that make this channel important and the best email marketing for Shopify:

It’s Affordable

affordable Shopify plans

One of the best things about email marketing with Shopify is it is affordable. It doesn’t matter if you’ll be using Shopify’s email marketing service or a different one. The Shopify Email app provides 10,000 free emails per month and you’ll only have to pay about $1 for an additional 1000 sends.

Most third-party email marketing software, on the other hand, offers a free trial for a certain period of time and has cheaper pricing plans compared to other marketing channels. With such, even if your free trial ends, you’ll still be able to start sending emails and increase your reach.

Ultimately, if it helps, email marketing is known to be the best marketing strategy with the highest ROI – for every $1 spent, you can get about $36 in return!

Powerful Segmentation

powerful segmentation

Segmenting with Shopify email marketing is also on point. Segmentation helps you send emails to targeted people which prevents you from spamming those who don't want to receive one. When email marketing with Shopify, you can use segmented campaigns and emails to certain groups of people in your email list.

With this, you can send specific content about any of your products that your target audience might be interested in. This lets them know that you know what they need, thus gaining their trust and increasing your brand value.

You Can Automate It

Shopify email marketing automation

Of course, sales aren’t what your business should all be about. You need to create a trustworthy store with products that will keep your customers coming back. With Shopify email marketing, you can automate emails to your subscribers. This starts from the day they sign up in your store.

Since emails will be automatically sent based on the settings you set up, your campaign will be consistent. With the power of automation, you can engage with them through email every few days or weeks!

It’s Data-Driven

Shopify email marketing data analytics

Shopify email marketing apps provide simple analytics tools that let you access data and details about the performance of your email campaigns. These include details such as conversion rate, click-through rate, open rate, number of clicks, and many more that can help you determine areas of improvement.

Personalized Emails

Shopify email marketing personalized emails

One of the best Shopify email marketing benefits is that it allows you to be personal with your customers. Unlike other marketing strategies, with Shopify email marketing, you can reach your customers directly in their inboxes and constantly get in touch with them.

For example, you can send them a simple “Happy Birthday” message accompanied by a special coupon or discount code for them to celebrate. This will come as a valuable email because your business remembers its special day and can boost your brand image.

What Are Triggers in Email Marketing?

The key to successful email marketing with Shopify is sending the right email at the right time. This is possible with triggered or automated emails. Triggered emails mean messages sent after a “trigger” is detected by your email marketing software.

But what is a trigger? It’s a certain action made by your customer in your store or a certain action or event happening in your store. Here are some common triggers to help you better understand:

  • Abandoned cart: This is a common trigger and occurs when a subscriber or customer forgets about a product in their shopping cart. They leave the products in the cart without ever completing the purchase. There can be many reasons for this so it’s best to send emails to remind them about their abandoned carts.
  • Order confirmation: This is after a complete purchase and order of your customers. Since they’ve already purchased your product, they’ll be expecting it to be on the way. Sending an email to confirm their order and telling them to anticipate its arrival would be great to build trust. You can also thank them for their order in this email.
  • Birthday or Anniversary: Since you’ll have subscribers and customers provide their basic information, you’ll know their birthdays. Send emails to greet them a happy birthday and help them celebrate with some promotions. If not birthdays, you’ll also have records of when your customers signed up. You can send emails when they reach one year with your store instead!
  • Welcoming a new customer: This is one of the first triggers you may get – when a new customer signs up and subscribes to your store! With an email, you can start a good relationship with them by thanking them and engaging them with some information about your business.
  • New lead: This is when there’s a potential customer or subscriber after collecting email leads. You can send an email to engage with them and hopefully convert them into a customer.
  • New promotions or arrivals: If you have new items or new promotions, send emails to people who might be interested in them. Use your customer data for this. Check who might be interested in such based on their wishlists, history, etc.
  • Price decrease: When you’re putting something on sale or decreasing its price, it’s best to send emails to shoppers who’re inclined on buying the product. This can be because it’s one of the items in their abandoned cart, order history, or wishlist.
  • Re-engagement or reactivation: When you observe that a customer hasn’t been showing any signs of interaction with your store for a long period of time, send an email. It’s a good start to remind them again about your store, what value they can get from you, and maybe what’s new.

Turning Emails into Facebook Ads

But, keep in mind that what we’re doing here is focusing on an existing good email marketing campaign and making it more effective. We know that not everyone opens their emails, which can jeopardize your campaigns. This is where you should create Facebook Ads.

The messages in your emails convert and add revenue to your business, and it’s what you’ll use for your ads. For every email, you will create one Facebook ad that matches the message of each email.

How to Make Sure the Right People are Seeing the Right Facebook Ads?

This is the big question in creating Facebook ads for every email. How will you ensure that the message will get to the right people like how it does through email?

The answer is through Custom Audiences.

A Facebook Custom Audience is a targeting option that will allow you to find your existing audiences on the social media platform. Custom audiences can be your past or existing customers, people who have visited your store, or new leads. 

Facebook custom audiences

With Custom Audience, you can import and use sources like your customers’ email addresses list, site traffic, and engagement to create an ad campaign on Facebook. It’s an effective way to interact with people who are already aware of your business.

Since you’ll be creating Facebook Ads for every email, you may have different custom audiences for every ad. To sync your emails and your ads, however, you’ll have to go through a workflow.

Your site, or an app, will have to detect people according to certain criteria (new customers, new leads, abandoned cart, etc.) and put them on a particular list for a specific ad campaign. Now, this ad campaign will have ad sets and email sets where the target or custom audience is sent continuous emails and encounters ads for a specific amount of time to encourage them to make a specific action with your store.

Although this may seem like a lot of work, it is still the best Shopify email marketing strategy you should utilize to help you increase your reach and boost your brand awareness.

Getting Your Shopify Email Marketing to the Next Level: Final Thoughts

Shopify email marketing is the best marketing strategy for any dropshipping business. You can constantly engage with your customers. And to take it to the next level, you have Facebook Ads and Custom Audience.

You can reach your audience through email and social media with this tip for the best email marketing for Shopify. With these, you’re set for a bright future and growth opportunities!

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